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Europe Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across Europe. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across up to 30-plus nations, offering a 360 degree view of the business environment in one of the most commercially sophisticated regions of the world.

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No. of reports 1 of 13
  1. The Connected Home – Germany – 2020

    • Consumer Report
    • September 2020
    • Germany

    Since smart home devices are still comparatively niche in Germany, manufactures and retailers need to let consumers experience smart home benefits first hand to drive acceptance, eg by providing smart mock-up room scenarios at the POS.

    Jan Urbanek, Research Analyst - Consumer ...

    US $2,583.40 (Excl.Tax)
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  2. The Connected Home – Germany – 2020

    • Consumer Report
    • September 2020
    • Germany

    Since smart home devices are still comparatively niche in Germany, manufactures and retailers need to let consumers experience smart home benefits first hand to drive acceptance, eg by providing smart mock-up room scenarios at the POS.

    Jan Urbanek, Research Analyst - Consumer ...

    US $2,583.40 (Excl.Tax)
    Find out more

    Out of stock

  3. Online Retailing – Germany – 2020

    • Consumer Report
    • September 2020
    • Germany

    The online market in Germany is the second largest in Europe. Sales were on an upward trend and will experience a boost between 2020 and 2021 due to COVID-19.

    Carolin Jaretzke, Associate Director Retail

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  4. Mobile Phones – Germany – 2020

    • Consumer Report
    • June 2020
    • Germany

    While Germans retain a strong desire to upgrade, rising prices and COVID-19's squeeze on income will mean fewer are able to and less will be spent by those that do.

    Jan Urbanek, Research Analyst - Consumer Technology

    US $2,583.40 (Excl.Tax)
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  5. Bundled Communication Services – Germany – 2020

    • Consumer Report
    • May 2020
    • Germany

    COVID-19 has seen additional focus on faster broadband speeds and additional mobile data as people work remotely and seek to stay in touch with friends and family.

    Jan Urbanek, Research Analyst - Consumer Technology

    US $2,583.40 (Excl.Tax)
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  6. Mobile Network Providers – Germany – 2020

    • Consumer Report
    • March 2020
    • Germany

    While Germans will use less mobile internet during the lock-down and COVID-19 is slowing down the roll out of 5G, MNPs can benefit from the increased usage of online communication and media, as even older demographics are expected to keep up their usage in the long run.

    Jan ...

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  7. Digital Trends Winter – Germany – 2020

    • Consumer Report
    • February 2020
    • Germany

    Expanding 5G networks will boost German technology markets, driving smartphone and laptop upgrades as consumers seek to utilise significantly faster speeds.

    Jan Urbanek, Research Analyst - Consumer Technology

    US $2,583.40 (Excl.Tax)
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  8. Online Retailing - Germany - July 2019

    • Consumer Report
    • July 2019
    • Germany

    “Germany has traditionally been a key driver of the growth in value of the European online retailing industry but in the past year or so its performance has started to soften relative to the other main European markets. There are many reasons for this but we feel that lower ...

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  9. Electrical Goods Retailing - Germany - February 2019

    • Consumer Report
    • February 2019
    • Germany

    “Online retailers continued to gain share and retailers such as Amazon have used promotional periods (Prime Day and Black Friday) to put increased pressure on the store-based retailers.  MediaMarkt Saturn, the market leader, has seen its market share fall, but we think that the ...

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  10. Mobile / Cell Phone Handsets in Germany (2011) – Market Sizes

    • Market Data
    • March 2012
    • Germany
    Mobile Phone Handsets in Germany by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2011. This market covers 2G and 3G mobile phone handsets. First 4G service in Germany was launched in December 2010 and the LTE (4G) ...
    US $510.22 (Excl.Tax)
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No. of reports 1 of 13