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Europe Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across Europe. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across up to 30-plus nations, offering a 360 degree view of the business environment in one of the most commercially sophisticated regions of the world.

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No. of reports 1 of 13
  1. Mobile Phones: Inc Impact of COVID-19 - Ireland - June 2020

    • Consumer Report
    • June 2020
    • Ireland

    “COVID-19 in the short term has likely helped to boost overall usage of smartphones as the need to keep in touch with loved ones via chat apps and social media during the lockdown will have helped to drive usage. However, with most consumers forced to stay at home, it may have ...

    US $1,414.30 (Excl.Tax)
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  2. Automotive Retailing - Ireland - April 2020

    • Consumer Report
    • April 2020
    • Ireland

    “Irish consumers intend to buy a car within the next two years. However, the uncertainty surrounding the Covid-19/coronavirus outbreak could see consumers delay big-ticket purchases such as new cars as they focus on essential expenditure. We would therefore expect to see new ...

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  3. Online and Mobile Retailing - Ireland - March 2020

    • Consumer Report
    • March 2020
    • Ireland

    “The online market continues to grow in Ireland gaining its share of the wider retail market. The growth in mobile commerce is helping to boost online sales while also impacting the ownership of other internet-enabled devices including laptop/tablets etc. The advanced ...

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  4. Attitudes to Advertising - Ireland - August 2019

    • Consumer Report
    • August 2019
    • Ireland

    “Irish consumers think that it is important to see more diversity in the actors and models used in advertising. Better visibility of under-represented communities in their advertising will help brands to create more inclusive promotional campaigns that better reflect and enable ...

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  5. Mobile Phones - Ireland - June 2019

    • Consumer Report
    • June 2019
    • Ireland

    “Data allowance is the most important factor when choosing a phone plan. This reflects the significant increase in mobile data usage in recent years as use of data heavy streaming services on mobile devices grows. Mobile operators could therefore offer greater flexibility ...

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  6. Social Networking - Ireland - May 2019

    • Consumer Report
    • May 2019
    • Ireland

    “Consumers remain concerned about the level of negative behaviour and harmful content on social networking sites. As such, significant investment continues to be required on fact-checking services and improved detection, reporting and removal of suspicious content on social ...

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  7. Online and Mobile Retailing - Ireland - March 2019

    • Consumer Report
    • March 2019
    • Ireland

    “As smartphones continue to improve and develop greater capabilities, consumers are becoming increasingly dependent on these devices for online shopping habits both in the home and out of the home which is contributing to the declining usage of laptop/desktop computers. Looking ...

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  8. Payment Methods - Ireland - December 2018

    • Consumer Report
    • December 2018
    • Ireland

    "Alongside dynamic innovation within the payments sector, old habits are dying hard. While a small cohort of early adopters are embracing innovations such as smartphone-enabled payments, a larger proportion of consumers are clinging hard to preferences for cash and other ...

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  9. Streaming Media - Ireland - September 2018

    • Consumer Report
    • September 2018
    • Ireland

    “The value of the media streaming market continues to grow in Ireland, as consumers increasingly prefer to access content via streaming services compared to traditional means. Some consumers, however, would be willing to accept advertising on paid streaming services in return ...

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  10. Online and Mobile Retailing - Ireland - March 2018

    • Consumer Report
    • March 2018
    • Ireland

    “While the majority of Irish consumers find it easier to shop online via a standard website compared to a dedicated app, difficulties encountered during the checkout phase often lead consumers to abandon an online purchase. This indicates that there remains scope for retailers ...

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No. of reports 1 of 13