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Europe Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across Europe. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across up to 30-plus nations, offering a 360Ëš view of the business environment in one of the most commercially sophisticated regions of the world.

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4 Item(s)
  1. Payment Methods - Ireland - December 2018

    • Consumer Report
    • December 2018
    • Ireland

    "Alongside dynamic innovation within the payments sector, old habits are dying hard. While a small cohort of early adopters are embracing innovations such as smartphone-enabled payments, a larger proportion of consumers are clinging hard to preferences for cash and other ...

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  2. Hotels - Ireland - December 2018

    • Consumer Report
    • December 2018
    • Ireland

    “Irish visitor numbers are on the rise in Ireland with many seeking out hotels as their accommodation of choice. However, rife competition from Airbnb, means that hotels are under more pressure than ever to deliver on quality and a unique experience to justify the greater ...

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  3. Breakfast - Ireland - October 2018

    • Consumer Report
    • October 2018
    • Ireland

    “Despite being touted as the most important meal of the day, the majority of Irish consumers are making time to eat breakfast but perhaps not every day. Product innovation paired with consumers’ increasingly busy schedules is causing some to switch to snacking for this occasion –

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  4. Fruit and Vegetables - Ireland - March 2018

    • Consumer Report
    • March 2018
    • Ireland

    “Increased interest in flexitarianism has helped to sustain fruit and vegetable sales as consumers attempt to improve their diets. Furthermore, the increased interest in provenance can be seen as over four in 10 consumers noted wanting more biographical information about ...

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4 Item(s)