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Europe Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across Europe. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across up to 30-plus nations, offering a 360 degree view of the business environment in one of the most commercially sophisticated regions of the world.

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4 Item(s)
  1. The Private Label Food Consumer - UK - November 2014

    • Consumer Report
    • November 2014
    • UK

    “Own-label is largely absent in single-serve chocolate products, meaning that it is missing out on impulse buying for on-the-go and out-of-home occasions – a key snacking occasion – indicating this as a potential area for own-label growth.”
    – Emma Clifford, Senior Food Analyst

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  2. Home Baking - UK - July 2014

    • Consumer Report
    • July 2014
    • UK

    “As consumer spending rises, it is likely to become increasingly important for home baking companies to remind people of the benefits of baking in order to maintain consumer interest. Brands can leverage the relaxation associated with baking in their advertising campaigns, ...

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  3. The Private Label Household Care Consumer - UK - April 2014

    • Consumer Report
    • April 2014
    • UK

    “Raising awareness of what own-label has to offer and using in-store marketing to encourage trial and repeat purchasing, including through injecting more personality into ranges, will be vital for increasing sales”

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  4. Car and Van Hire - UK - February 2014

    • Consumer Report
    • February 2014
    • UK

    "The sector is set to continue to recover from its recent difficulties with the number of hire days and the value of vehicle hire both forecast to rise. However, as with many markets coming out of the recent economic slowdown, those hiring are set to continue to be preoccupied ...

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4 Item(s)