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Europe Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across Europe. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across up to 30-plus nations, offering a 360Ëš view of the business environment in one of the most commercially sophisticated regions of the world.

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No. of reports 1 of 22
  1. Buying for the Home Online - UK - December 2018

    • Consumer Report
    • December 2018
    • UK

    “Online retailing accounts for 12.4% of sales through household goods stores and 18.5% of all consumer spending on the home. Online sales of goods for the home have grown at a rapid rate, growing share of consumer spending, while sales through stores have been relatively stable ...

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  2. Cleaning in and Around the Home - UK - December 2018

    • Consumer Report
    • December 2018
    • UK

    “Brands in the cleaning market have to react to changes in the structure of households in the UK – more older consumers, more people living alone, more people living with less space, and hence less need to clean. Adapting to that will be challenging, but there are positive ...

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  3. Home Insurance - UK - December 2018

    • Consumer Report
    • December 2018
    • UK

    “Home insurers stand to benefit from adding value to their propositions, in a market where price competition remains a major challenge. Policy flexibility and tools to help people calculate the cover they need will appeal to new and existing customers, whilst the growing ...

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  4. Homewares Retailing - UK - November 2018

    • Consumer Report
    • November 2018
    • UK

    “The homewares market has always been fragmented, but this has increased as a number of clothing brands launch homewares collections while supermarkets reconfigure their non-food offering in an effort to offset challenges in their own sectors. Meanwhile the homewares market ...

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  5. Kitchens and Kitchen Furniture - UK - October 2018

    • Consumer Report
    • October 2018
    • UK

    “Reasons why people refitted kitchens in the last three years include enlarging the kitchen (22%) and creating more work surface (32%), illustrating the importance of the trend to create larger kitchens, often combined with eating areas. In turn, more time living in the kitchen ...

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  6. The Private Label Household Care Consumer - UK - October 2018

    • Consumer Report
    • October 2018
    • UK

    "The success of own-label has been underpinned by a perceived improvement in quality in recent years, helping to drive people towards these products even despite the amount of discounting on big name brands. This is raising expectations, which suggests that continued NPD is ...

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  7. Beds and Bedroom Furniture - UK - September 2018

    • Consumer Report
    • September 2018
    • UK

    “A focus on the importance of sleep for emotional wellbeing has given a boost to those brands positioning themselves as sellers of sleep although some of the smaller specialists have disappeared in a rapidly changing marketplace. The emergence and rapid growth of boxed-mattress ...

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  8. Laundry Detergents, Fabric Conditioners and Fabric Care - UK - September 2018

    • Consumer Report
    • September 2018
    • UK

    “In its bid to reverse rapidly falling value, laundry detergent brands have upped their focus on innovation that aims to reduce consumers’ repertoire of laundry care products. However, in doing so, the fabric conditioners and fabric care markets are now under threat. Increased ...

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  9. Bathroom and Bathroom Accessories - UK - August 2018

    • Consumer Report
    • August 2018
    • UK

    "The rise of online sellers in the bathroom market has been rapid, with several companies reaching a substantial size. Their emphasis on price is a key factor in drawing customers away from retailers with shops, but there is more to it than this. Consumer expectations of ...

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  10. Furniture Retailing - UK - July 2018

    • Consumer Report
    • July 2018
    • UK

    “Consumer spending on furniture continues to grow, but it’s a fragmented and challenging sector to operate in. Physical stores remain a vital part of the purchase journey but growth in digital capabilities has fundamentally changed the way they’re used and the in-store ...

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No. of reports 1 of 22