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Europe Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across Europe. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across up to 30-plus nations, offering a 360Ëš view of the business environment in one of the most commercially sophisticated regions of the world.

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No. of reports 1 of 12
  1. Magazines - UK - December 2018

    • Consumer Report
    • December 2018
    • UK

    “The backlash against Now’s Stacey Solomon cover highlights a lower acceptance of ‘mean-spirited’ celebrity coverage from magazines, with social media providing an easy way for magazines to be called out. Magazines that cover celebrity news need to be aware of existing in a ...

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  2. News Consumption - TV, Print, Online and Social - UK - November 2018

    • Consumer Report
    • November 2018
    • UK

    “Consumers are split in regard to how much they trust social media platforms to make judgements on the trustworthiness of news sources. Until any new regulations are put in place, social networks have to work to reduce the prominence of inaccurate news sources, while reassuring ...

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  3. Media Trends Autumn - UK - September 2018

    • Consumer Report
    • September 2018
    • UK

    "Across media markets consumers have become very comfortable with the subscription payment model and they show a willingness to sign up to multiple types of subscriptions, with expense the primary barrier to doing so. The video subscription market in particular is set to ...

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  4. Attitudes towards Video and TV - UK - August 2018

    • Consumer Report
    • August 2018
    • UK

    “Competition within the video subscription streaming market is set to increase considerably over the coming years as major new players, from Apple to YouTube, introduce new services. Many of these services look as if they will be combining TV content with other media formats, ...

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  5. Regional Newspapers - UK - July 2018

    • Consumer Report
    • July 2018
    • UK

    “Regional/local newspapers continue to struggle within the digital world, with media platforms such as Facebook and Google set up to favour national titles. The Cairncross Review, to be published in early 2019, indicates that there will be far greater government involvement in ...

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  6. Books and e-books - UK - June 2018

    • Consumer Report
    • June 2018
    • UK

    “The excitement of the print revival has died down slightly with print growth stalling in 2017 and 2018. The most intriguing sector of the book market currently is audiobooks; with the format likely to receive a boost from the growing popularity of voice-controlled smart speakers”

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  7. Digital Advertising - UK - May 2018

    • Consumer Report
    • May 2018
    • UK

    “The digital advertising market is expected to continue its growth despite potential challenges to programmatic services from the GDPR. Indeed, the regulation may serve to actually improve consumer confidence in an industry which is being criticised over the indiscriminate ...

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  8. Social and Media Networks - UK - May 2018

    • Consumer Report
    • April 2018
    • UK

    “While there is a trend towards cutting down on social media use, more people than ever are using social networks and the vast majority are sharing content. Platforms more popular with younger demographics must strike a balance between maintaining a cool brand image and ...

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  9. Music and Other Audio - CDs, Streaming, Downloads & Podcasts - UK - April 2018

    • Consumer Report
    • April 2018
    • UK

    “The introduction of voice-controlled smart speakers, such as the Amazon Echo, has been a very exciting development for audio markets. As the popularity of the device grows it can significantly impact how, when and which content people are listening to. Streaming services are ...

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  10. Media Trends Spring - UK - March 2018

    • Consumer Report
    • March 2018
    • UK

    “As YouTube attempts to tackle the issue of controversial content being uploaded to the network, its relationship with some of its key creators is becoming more strained. This may further open the door for Facebook to become a true rival to YouTube in the short online video ...

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No. of reports 1 of 12