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Europe Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across Europe. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across up to 30-plus nations, offering a 360Ëš view of the business environment in one of the most commercially sophisticated regions of the world.

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No. of reports 21 of 297
  1. Online Gaming and Betting - UK - December 2018

    • Consumer Report
    • December 2018
    • UK

    “Technology trends and the migration of gamblers from retail to remote channels are driving online gaming and betting growth, but a static player base and possible peak in smartphone penetration are increasing its reliance on the same people spending more money, more often.”

    – ...

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  2. Magazines - UK - December 2018

    • Consumer Report
    • December 2018
    • UK

    “The backlash against Now’s Stacey Solomon cover highlights a lower acceptance of ‘mean-spirited’ celebrity coverage from magazines, with social media providing an easy way for magazines to be called out. Magazines that cover celebrity news need to be aware of existing in a ...

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  3. Deodorants - UK - December 2018

    • Consumer Report
    • December 2018
    • UK

    “Standing at an estimated £404 million in 2018, the deodorants market decline has been triggered by lack of innovation and engagement. A core message of functionality appeals to a wide range of consumers, but also means mass brands share a very similar image. Changing how ...

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  4. Beer - UK - December 2018

    • Consumer Report
    • December 2018
    • UK

    “Consumers’ desires to lead healthier lifestyles is evident, this feeding through to the trend towards people reducing/limiting alcohol intake. Given the strong consumer perception that low-/no-alcohol beers allow you to drink more beer, there is scope for such variants to ...

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  5. Cinemas - UK - December 2018

    • Consumer Report
    • December 2018
    • UK

    “Rising ticket prices may deter cinema-goers from visiting as regularly as they’d like. Cinema operators are therefore looking at revenue streams beyond raising ticket base prices, including investing in widescreen theatres and ultra-comfortable VIP seating. However, by ...

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  6. Cleaning in and Around the Home - UK - December 2018

    • Consumer Report
    • December 2018
    • UK

    “Brands in the cleaning market have to react to changes in the structure of households in the UK – more older consumers, more people living alone, more people living with less space, and hence less need to clean. Adapting to that will be challenging, but there are positive ...

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  7. Hotels - Ireland - December 2018

    • Consumer Report
    • December 2018
    • Ireland

    “Irish visitor numbers are on the rise in Ireland with many seeking out hotels as their accommodation of choice. However, rife competition from Airbnb, means that hotels are under more pressure than ever to deliver on quality and a unique experience to justify the greater ...

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  8. Consumers and Banking Innovation - UK - December 2018

    • Consumer Report
    • December 2018
    • UK

    “The launch of Open Banking has transformed the retail banking landscape for providers looking to attract customers with innovative services. However, the limited participation of the biggest banking brands and consumers’ cautious approach towards new services has resulted in a ...

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  9. Brand Leaders - UK - December 2018

    • Consumer Report
    • December 2018
    • UK

    “Although many brands are undertaking new and exciting initiatives, particularly in terms of product/service development or ethical behaviour, there tends to be a prevailing attitude amongst consumers that brands which have ‘been there and done that’ are the ones that excel.”

    – ...

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  10. Free-from Foods - UK - December 2018

    • Consumer Report
    • December 2018
    • UK

    “Concerns around the environment and animal ethics are giving dairy-free food and drink a boost, with the multidimensional appeal of these products boding well for the longevity of the dairy-free segment. Meanwhile, more clarity is needed to help shoppers easily identify which ...

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No. of reports 21 of 297