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Europe Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across Europe. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across up to 30-plus nations, offering a 360Ëš view of the business environment in one of the most commercially sophisticated regions of the world.

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9 Item(s)
  1. Healthy Eating - Ireland - December 2016

    • Consumer Report
    • December 2016
    • Ireland

    “In today’s market, most consumers aim to achieve a balanced diet – a middle ground where some unhealthy foods have a place. However, this has led to a decline in light or diet foods with a harsh attack witnessed on sugar in recent years. Meanwhile there is strong demand for ...

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  2. Magazines - UK - December 2016

    • Consumer Report
    • December 2016
    • UK

    “Consumers are more likely than ever to be accessing content one article at a time via social media or search, weakening the appeal of printed collections of content. The popularity of digital channels is pushing publishers towards multimedia content as users of digital ...

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  3. Free-from Foods - UK - December 2016

    • Consumer Report
    • December 2016
    • UK

    “The free-from market continues to see impressive growth. NPD has been a key part of recent growth, enabling the market to gain share of users’ spend through unlocking new occasions and encouraging trading up. High interest in products delivering on health, naturalness and ...

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  4. Eating Out Review - UK - July 2016

    • Consumer Report
    • July 2016
    • UK

    "Freshly prepared and handmade emerge as the two main attributes seen to indicate dish quality making these key messages for operators to convey to their customers to encourage repeat custom."

    – Chris Wisson, Senior Food and Drink Analyst

    This report will cover the following areas:

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  5. Families - UK - July 2016

    • Consumer Report
    • July 2016
    • UK

    “Over half of all parents believe that families today are not as close as they used to be, reflecting how the pressures of modern life are preventing them from enjoying important quality time with their children. This suggests that campaigns highlighting how products and ...

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  6. Secured Loans - UK - February 2016

    • Consumer Report
    • February 2016
    • UK

    “Secured loans are experiencing a revival, following a dramatic decline in sales a few years ago due to the impact of the financial crisis. The market faces regulatory overhaul in 2016, which will bring greater attention to secured loans and change the way these products are ...

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  7. First Aid - UK - February 2016

    • Consumer Report
    • February 2016
    • UK

    “The first aid category has shown a dip in value in 2015, driven by a decline in launch activity as well as reduced investment in recorded advertising spend. However with high interest in innovations in plasters/bandages, and current research showing the potential for smart ...

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  8. Savings - Ireland - January 2016

    • Consumer Report
    • January 2016
    • Ireland

    “After a prolonged period of time in which consumers’ motivation to save far exceeded their financial capacity to save, consumers now finally have far greater capacity to start saving or add to existing savings. This is particularly true of RoI consumers, who felt the effects ...

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  9. Beauty Online - UK - January 2016

    • Consumer Report
    • January 2016
    • UK

    “The continued use of technology has resulted in 2015 being an innovative year for beauty brands online, with apps and social media initiatives expanding audiences. The importance of video content in the beauty market keeps consumer engagement; tutorials have become invaluable ...

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9 Item(s)