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Europe Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across Europe. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across up to 30-plus nations, offering a 360Ëš view of the business environment in one of the most commercially sophisticated regions of the world.

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No. of reports 1 of 69
  1. Healthy Eating - Salt, Sugar and Fat - Ireland - February 2020

    • Consumer Report
    • February 2020
    • Ireland

    “For the most part, Irish consumers consider themselves to adhere to healthy eating habits with a good understanding of what constitutes a healthy diet. However, some consumers are finding it more difficult when it comes to nutrition – offering an opportunity for food producers ...

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  2. Wine - Ireland - February 2020

    • Consumer Report
    • February 2020
    • Ireland

    “The growing popularity of smaller packaging formats in recent years provides brands with opportunities to position ‘single-serve’ bottles of wine as an indulgent and permissible treat that consumers can enjoy with a meal or relaxing at home while moderating the amount of ...

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  3. Milk and Milk Alternatives - Ireland - January 2020

    • Consumer Report
    • January 2020
    • Ireland

    “The growing media attention around the impact animal milk has on the environment has seen Irish consumers increasingly switch to milk alternatives. Highlighting the steps that they are taking to reduce their carbon footprint will enable milk producers to demonstrate their ...

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  4. Savings - Ireland - January 2020

    • Consumer Report
    • January 2020
    • Ireland

    “Preparing for a rainy day continues to be a key motivator to save among Irish consumers – and this has helped to propel growth of total deposits by Irish consumers between 2015 and 2019. Moving forward, as employment levels continue to increase and debt levels fall among the ...

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  5. Attitudes Towards Home Delivery and Takeaway - Ireland - December 2019

    • Consumer Report
    • December 2019
    • Ireland

    “The takeaway market in Ireland is performing well in 2019, thanks to third-party delivery apps streamlining the ordering process and widening scope for outlets that do not traditionally offer delivery service. Looking ahead, rising health concerns create challenges and ...

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  6. Hotels and Resorts - Ireland - December 2019

    • Consumer Report
    • December 2019
    • Ireland

    “Sustainability remains high on the agenda. Irish consumers think hotels need to do more to reduce waste and should be rated on their environmental friendliness. Partnering with tourist authorities to introduce a sustainability rating system will enable hotel operators to ...

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  7. Payment Methods - Ireland - December 2019

    • Consumer Report
    • November 2019
    • Ireland

    "Although consumers tend invariably to be slow to change their habits and behaviour, the introduction of contactless payments technology does appear to have elicited a relatively dramatic change in how consumers pay for goods and services. For the first time ever, there is a ...

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  8. Sports and Energy Drinks - Examining the Differences - Ireland - November 2019

    • Consumer Report
    • November 2019
    • Ireland

    “Irish appetites for sports and energy drinks have not waned post-sugar levy and moving forward they are showing an appetite for sports and energy drinks that offer mental stimulation, as well as physical – as well as continued desire for drinks made with natural ingredients.”
    – ...

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  9. Supermarket Retailing - Brand vs. Own-brand - Ireland - November 2019

    • Consumer Report
    • November 2019
    • Ireland

    “Own-label goods continue to perform well. Irish consumers consider own-label products to be just as good as branded items and they are increasingly turning to them when buying everyday items. Brands will need to demonstrate their value and tell their unique story to gain ...

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  10. Prepared Meals - Ireland - November 2019

    • Consumer Report
    • November 2019
    • Ireland

    “Irish consumers see themselves as living increasingly busy lives - and though they have a fondness for scratch cooking, many are struggling to find the time. Brands can deliver a helping hand by positioning convenient meal time solutions that deliver on taste and speed without ...

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No. of reports 1 of 69