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Europe Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across Europe. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across up to 30-plus nations, offering a 360Ëš view of the business environment in one of the most commercially sophisticated regions of the world.

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No. of reports 1 of 148
  1. The Ethical Traveller - UK - February 2020

    • Consumer Report
    • February 2020
    • UK

    “More travellers are likely to adopt the ‘flexitarian’ approach to flying that we are seeing in dietary habits – choosing to take lower carbon forms of transport or stay in the UK for some, but not all, of their holidays. Travellers want to feel their holidays are helping local ...

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  2. Travel Insurance - UK - February 2020

    • Consumer Report
    • February 2020
    • UK

    “Mintel’s research shows that, when it comes to choosing a travel policy, a much greater proportion of people are swayed by price than important product features such as cover limits and excess levels. Moreover, many consumers assume that their policy will cover all ...

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  3. Holiday Review - UK - January 2020

    • Consumer Report
    • January 2020
    • UK

    “The Thomas Cook collapse has had no impact on travellers’ faith in the package holiday market. However, many will be cautious when booking a package holiday, trusting their holidays to the hands of well-known companies that provide high quality customer experiences.”

    – Marloes ...

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  4. The European Leisure Travel Industry - December 2019

    • Consumer Report
    • December 2019
    • Europe

    This report provides an overview and update about the European leisure-travel industry. In particular, the important issues impacting the sector, including political uncertainty, the Thomas Cook debacle, the sharing economy, distribution channels and destination trends, are ...

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  5. Hotels - UK - December 2019

    • Consumer Report
    • December 2019
    • UK

    “Relatively few hotel guests were very satisfied with the quality of food and drink offered during their last stay. Investments in this area should be prioritised as Mintel’s research proves that a strong food and drink offering is likely to lead to a positive customer ...

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  6. Special Occasion Holidays - UK - December 2019

    • Consumer Report
    • December 2019
    • UK

    “People are marking milestone occasions with multi-generational family getaways, and see life transitions as opportunities to realise long-held travel dreams or indulge in luxury.”

    - John Worthington, Senior Analyst

    This report will look at the following areas:

    • Later marriage ...
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  7. Hotels and Resorts - Ireland - December 2019

    • Consumer Report
    • December 2019
    • Ireland

    “Sustainability remains high on the agenda. Irish consumers think hotels need to do more to reduce waste and should be rated on their environmental friendliness. Partnering with tourist authorities to introduce a sustainability rating system will enable hotel operators to ...

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  8. Luxury Travel - UK - November 2019

    • Consumer Report
    • November 2019
    • UK

    “Luxury holidays have become much more diverse, with luxury travellers increasingly looking beyond beach holidays as they seek unique and varied experiences. Comfort remains a key element of luxury holidays, but exclusivity has become the new luxury in an increasingly crowded ...

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  9. Holidays to the Americas and the Caribbean - UK - November 2019

    • Consumer Report
    • November 2019
    • UK

    “There is scope for greater diversification away from the dominant beach resort, city break and theme park products. Holidays with the biggest future growth potential include tailor-made independent and escorted touring holidays, off the beaten track adventure travel, nature ...

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  10. Events Tourism - Ireland - October 2019

    • Consumer Report
    • October 2019
    • Ireland

    “Event organisers are increasingly banning plastic at concerts and festivals in response to consumers’ environmental concerns. There are also opportunities for promoters to partner with local start-ups to repurpose plastic waste into clothing merchandise for example. Event ...

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No. of reports 1 of 148