Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Europe Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across Europe. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across up to 30-plus nations, offering a 360Ëš view of the business environment in one of the most commercially sophisticated regions of the world.

  • tick2Online access

  • tick3Previous editions

  • tick4Multiple formats

No. of reports 1 of 113
  1. Influencers - UK - January 2020

    • Consumer Report
    • January 2020
    • UK

    “Brands increasingly have to look beyond surface level metrics, such as follower numbers, when deciding which social media influencers to partner with. Influencer authenticity, trust and engagement levels play a key role in actually impacting purchasing behaviour, often making ...

    £1,995.00 (Excl.Tax)
    Find out more Add to cart
  2. UK Retail Briefing - January 2020

    • Consumer Report
    • January 2020
    • UK

    This month's UK Retail briefing includes:

    • An Analyst comment - Vestiaire Collective New Home in Selfridges
    • An overview of the latest UK Retail sales.
    • Sector Focus - Clothing and footwear retailing
    • Highlights of the latest UK Retail trend observations
    • Monthly UK retail news headlines ...
    £295.00 (Excl.Tax)
    Find out more Add to cart
  3. Magazines - UK - December 2019

    • Consumer Report
    • December 2019
    • UK

    “The magazine market continues to see a decline in circulation, with digital growth failing to offset declining print sales. With such a wealth of free content available online, magazines must offer exclusive, curated content, while current affairs titles must emphasise trust ...

    £1,995.00 (Excl.Tax)
    Find out more Add to cart
  4. Cinemas - UK - December 2019

    • Consumer Report
    • December 2019
    • UK

    “The UK cinema industry looks set to enjoy another bumper year on the back of record-breaking returns in the summer months for admissions at the box office. Wider revenues from retail spend per head look set to grow, as exhibitors upgrade their portfolio of sites to enhance ...

    £1,995.00 (Excl.Tax)
    Find out more Add to cart
  5. Attitudes towards Video and TV - UK - October 2019

    • Consumer Report
    • October 2019
    • UK

    “While live TV remains important, the decline in live viewing time in recent years shows little sign of change. Younger demographics are prioritising short-form video on social networks and are spending their money on streaming services rather than traditional pay-TV contracts. ...

    £1,995.00 (Excl.Tax)
    Find out more Add to cart
  6. Media Trends Autumn - UK - September 2019

    • Consumer Report
    • September 2019
    • UK

    “The make-up of the video subscription streaming market is to change significantly over the coming years with Disney, Apple, WarnerMedia, NBC and BBC/ITV all poised to introduce new options, while removing their content from the current dominant players. We are, though, likely ...

    £1,995.00 (Excl.Tax)
    Find out more Add to cart
  7. Attitudes to Advertising - Ireland - August 2019

    • Consumer Report
    • August 2019
    • Ireland

    “Irish consumers think that it is important to see more diversity in the actors and models used in advertising. Better visibility of under-represented communities in their advertising will help brands to create more inclusive promotional campaigns that better reflect and enable ...

    £1,095.00 (Excl.Tax)
    Find out more Add to cart
  8. Books and e-books - UK - July 2019

    • Consumer Report
    • July 2019
    • UK

    “2018 was another positive year for the print book market and Mintel’s research shows the strength of people’s affection for bricks-and-mortar bookstores, whether part of a chain or independent. Waterstones continues to make acquisitions to better position itself against ...

    £1,995.00 (Excl.Tax)
    Find out more Add to cart
  9. Regional Newspapers - UK - July 2019

    • Consumer Report
    • July 2019
    • UK

    “While consumer resistance to online paywalls means regional newspapers continue to struggle to monetise rapidly growing digital audiences, distinctive print and specialist online products could have potential to open readers’ wallets.”
    – David Walmsley, Senior Leisure Analyst

    £1,995.00 (Excl.Tax)
    Find out more Add to cart
  10. Digital Advertising - UK - June 2019

    • Consumer Report
    • June 2019
    • UK

    “Consumers now have more opportunities to control how their personal data can be used, potentially reducing the effectiveness of standard advertising targeting methods. People express a strong interest, however, in actively providing platforms and advertisers with more ...

    £1,995.00 (Excl.Tax)
    Find out more Add to cart
No. of reports 1 of 113