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Europe Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across Europe. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across up to 30-plus nations, offering a 360Ëš view of the business environment in one of the most commercially sophisticated regions of the world.

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2 Item(s)
  1. Beauty Online - UK - October 2017

    • Consumer Report
    • October 2017
    • UK

    “Slow growth is anticipated for the online beauty market as consumers still trust in the physical. Online trust can come through guiding shoppers via clear and helpful navigation, as well as positive ratings from real users. Shoppers are wary of product recommendations from ...

    £1,995.00 (Excl.Tax)
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  2. Marketing to the Over-55s - UK - August 2017

    • Consumer Report
    • August 2017
    • UK

    “Age-related stereotypes continue to pervade the advertising landscape, with depictions of the over-55s often perpetuating a model of senior life that is at odds with how most 55+-year-olds see themselves. Campaigns that align their representation of older people more closely ...

    £2,195.00 (Excl.Tax)
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2 Item(s)