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Europe Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across Europe. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across up to 30-plus nations, offering a 360Ëš view of the business environment in one of the most commercially sophisticated regions of the world.

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No. of reports 1 of 1153
  1. Men's Attitudes to Skin and Haircare - Germany - 2020

    • Consumer Report
    • January 2020
    • Germany

    A lack of dedicated NPD is undermining men's involvement in the BPC sector. Harness lifestyle factors, expand mass market options and boost education to excel.

    Bettina Krechel, Research Director - German Reports

    EXECUTIVE SUMMARY

    • Market context
    • Mintel predicts
    • What consumers want, ...
    £2,000.00 (Excl.Tax)
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  2. Influencers - UK - January 2020

    • Consumer Report
    • January 2020
    • UK

    “Brands increasingly have to look beyond surface level metrics, such as follower numbers, when deciding which social media influencers to partner with. Influencer authenticity, trust and engagement levels play a key role in actually impacting purchasing behaviour, often making ...

    £1,995.00 (Excl.Tax)
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  3. UK Retail Briefing - January 2020

    • Consumer Report
    • January 2020
    • UK

    This month's UK Retail briefing includes:

    • An Analyst comment - Vestiaire Collective New Home in Selfridges
    • An overview of the latest UK Retail sales.
    • Sector Focus - Clothing and footwear retailing
    • Highlights of the latest UK Retail trend observations
    • Monthly UK retail news headlines ...
    £295.00 (Excl.Tax)
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  4. Hair Colourants - UK - January 2020

    • Consumer Report
    • January 2020
    • UK

    “Demand for hair colourants has been subdued by the pro-ageing movement, with older consumers opting to embrace their greys rather than cover them. Young consumers have remained engaged but favour lower-value temporary products, suggesting that brands need to find ways to ...

    £1,995.00 (Excl.Tax)
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  5. European Retail Briefing - January 2020

    • Consumer Report
    • January 2020
    • Europe

    This month's European Retail briefing includes:

    • Analyst Comment - 'Le Vrac' - packaging free retailing
    • An overview of the latest European Retail sales
    • Highlights of the latest Retail trend observations across Europe.
    • Monthly headlines and retail news across Europe.
    £295.00 (Excl.Tax)
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  6. Families - UK - January 2020

    • Consumer Report
    • January 2020
    • UK

    “Recent years have seen a transformation in how brands represent families in marketing, with significantly improved representation of Britain’s diverse family types. However, as the UK population becomes ever-more diverse, there remains scope for brands to take a more ...

    £1,995.00 (Excl.Tax)
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  7. Beauty and Personal Care Retailing – Germany – 2020

    • Consumer Report
    • January 2020
    • Germany

    Value is a priority for German BPC consumers, but price wars are making it difficult to compete on price alone and retailers need to find new ways to drive growth.

    Samantha Dover, Senior Beauty and Personal Care Analyst

    EXECUTIVE SUMMARY

    • Market context
    • Mintel predicts
    • What consumers ...
    £2,000.00 (Excl.Tax)
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    Out of stock

  8. Fruit Juice, Juice Drinks and Smoothies - UK - January 2020

    • Consumer Report
    • January 2020
    • UK

    “The spotlight on sugar has put pressure on the category for several years now, but emerging health trends offer opportunities for these products to promote their health credentials. Growing focus on the importance of fibre points to NPD potential in fruit juices and smoothies, ...

    £1,995.00 (Excl.Tax)
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  9. Bottled Water – Germany – 2020

    • Consumer Report
    • January 2020
    • Germany

    Bottled water remains a highly popular category, but there are potential future issues if brands do not alleviate consumer concerns on packaging and contaminants.

    Heidi Lanschützer, Food & Drink Analyst, Germany

    EXECUTIVE SUMMARY

    • Market context
    • Mintel predicts
    • What consumers want, ...
    £2,000.00 (Excl.Tax)
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  10. Beauty and Personal Care Retailing – Germany – 2020

    • Consumer Report
    • January 2020
    • Germany

    Value is a priority for German BPC consumers, but price wars are making it difficult to compete on price alone and retailers need to find new ways to drive growth.

    Bettina Krechel, Research Director - German Reports

    EXECUTIVE SUMMARY

    • Market context
    • Mintel predicts
    • What consumers ...
    £2,000.00 (Excl.Tax)
    Find out more Add to cart
No. of reports 1 of 1153