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Europe Market Research

Mintel provide a range of market reports for Europe, across a number of industries and sectors. Available reports can include:

Market Data Reports for Europe

Mintel’s market data reports will provide you with a comprehensive overview of the market size and share in Europe. Market data reports also provide a 5 year forecast for the sector and include data on socio-economic data for Europe.

Consumer Research Reports for Europe

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands operating in Europe. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

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  1. Long-haul vs Short-haul Holidays - UK - September 2019

    “There is huge potential to offer experiences in multiple places during one trip (ie multi-centre holidays) in both Europe and beyond. However, as Brits travel increasingly frequently, demand for environmentally-friendly choices will increase as consumers seek guidelines on how to limit their ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    September 2019
    UK
  2. Airlines - UK - August 2019

    “Whilst most travellers choose to fly economy, there are opportunities for airlines to upsell by offering more flexibility when it comes to selecting add-ons and services considered to be more premium.”
    - Marloes de Vries, Travel Analyst

    This report will look at the following areas:

    • Increasing ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    August 2019
    UK
  3. Short and City Breaks - UK - July 2019

    “The trend in short breaks is leaning towards high-intensity breaks, built around eye-catching experiences where the experience itself is the central element. Short breaks are an ideal way for tourist boards and travel brands to diversify their product offering and attract people to a wider ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    July 2019
    UK
  4. Outdoor Activities - Ireland - July 2019

    “Irish consumers show a preference for leisurely activities over activities that are more physically demanding. This suggests that they are looking to unwind when taking part in outdoor pursuits. Activities that enable Irish consumers to escape their increasingly busier lifestyles, reconnect with ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    July 2019
    Ireland
  5. Business Traveller - UK - July 2019

    “The business travel market is under pressure amid Brexit uncertainties. Brands that help business travellers to save time, both in the planning process and during the trip, are highly likely to be favoured. Meanwhile, there are opportunities to encourage more business travellers to include ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    July 2019
    UK
  6. Holiday Rental Property - UK - June 2019

    “There is a growing demand for accommodation which can combine some of the advantages of holiday rental property (freedom, independence, a home environment or an authentic local feel) with some of the advantages of staying in a hotel (convenience, indulgence, time saving).”
    – John Worthington, ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    June 2019
    UK
  7. Travel and Tourism - Sweden - May 2019

    “Visit Sweden and its partners work hard to successfully showcase Sweden as a wildly beautiful country with a rich cultural heritage, and as a place of seemingly endless possibilities. Swedish super brands (like IKEA) and the dramatisation of popular Swedish fiction, meanwhile, give the country a ...

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    £295.00 (Excl.Tax)
    Consumer Report
    May 2019
    Sweden
  8. Travel and Tourism - Norway - May 2019

    “In 2018, Norway experienced what Statistics Norway describes as the ‘fifth record-breaking year in a row.’ Some 33.8 million guests (domestic and international) registered at tourist accommodations (including campsites and holiday homes) – a 1.5% increase over 2017.”
    – Jessica Kelly, Senior ...

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    £295.00 (Excl.Tax)
    Consumer Report
    May 2019
    Norway
  9. Travel and Tourism - Finland - May 2019

    “Located in a remote corner of Northern Europe and with around one third of its landmass situated in the Arctic Circle, Finland offers exceptional outdoor adventures and natural attractions that include extensive taiga forest, islands and coastline, and thousands of lakes, gouged out by the ...

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    £295.00 (Excl.Tax)
    Consumer Report
    May 2019
    Finland
  10. Travel and Tourism - Denmark - May 2019

    “Often referred to as the ‘Happiest Country in the World’, Denmark has been quietly acquiring a reputation as a must-visit destination over the past few years. Internationally acclaimed as predominantly car free and bike friendly, Copenhagen’s status as capital of ‘hygge’ (loosely translated ...

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    £295.00 (Excl.Tax)
    Consumer Report
    May 2019
    Denmark
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