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Europe Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across Europe. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across up to 30-plus nations, offering a 360Ëš view of the business environment in one of the most commercially sophisticated regions of the world.

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6 Item(s)
  1. Long-haul Holidays - UK - March 2012

    • Consumer Report
    • March 2012
    • UK

    “Just over half of consumers say they would seek the advice of an expert if they were planning a long-haul holiday somewhere new. Once they have been to a destination, however, they are often more likely to do their own planning and booking next time. Travel companies ...

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  2. Holidays to Spain - UK - February 2012

    • Consumer Report
    • February 2012
    • UK

    “Long-term Spanish tourism strategy points in the direction of moving the appeal of the country further upmarket, of drawing a clear distinction between Spain and cheaper package destinations. But in the short term, Spain will be able to derive market advantage by promoting its ...

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  3. Travel Insurance - UK - February 2012

    • Consumer Report
    • February 2012
    • UK

    “Although the travel insurance market has performed relatively well, especially considering the wider economy and holiday trends, there is still room for improvement. Competition on price and the high number of policies available has made it more difficult to compare the ...

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  4. Consumers and The Economic Outlook - UK - February 2012

    • Consumer Report
    • February 2012
    • UK

    Mintel's Special Report Series are unique research findings that shed essential light on British attitudes, hopes, fears and desires.

    By providing a comprehensive picture of the UK consumer, Mintel's special reports generally make newsworthy material for the national press, ...

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  5. Package vs Independent Holidays - UK - February 2012

    • Consumer Report
    • February 2012
    • UK

    “In the longer term, as countries regain popularity following unrest, tour operators are well positioned to exploit ‘new ground’ – pushing their resources and experience in destinations where infrastructure may be either recovering, or thin on the ground in the first place and ...

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  6. Holiday Review - UK - January 2012

    • Consumer Report
    • January 2012
    • UK

    “The ‘staycation’ trend has now been firmly in place for three years. And given both the one-off events occurring in 2012 that are likely to reduce holidays abroad and the continuation of a difficult economic environment, the UK break looks likely to maintain market dominance.”

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6 Item(s)