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Europe Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across Europe. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across up to 30-plus nations, offering a 360Ëš view of the business environment in one of the most commercially sophisticated regions of the world.

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9 Item(s)
  1. Department Store Retailing - UK - March 2012

    • Consumer Report
    • March 2012
    • UK

    “As mobile devices become the key connecting point for cross-channel they will have a major impact on how companies communicate with their customers and how they foster loyalty, but they could become the perfect conduit for delivering more potent messages about the advantages of ‘

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  2. Bleaches and Disinfectants - UK - March 2012

    • Consumer Report
    • March 2012
    • UK

    “With only a limited number of possible selling points for bleach, offering longer protection against germs is an important product differentiator for market-leading brand Domestos. But consumers also want bleaches to remove stains and limescale, so these aspects of the ...

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  3. Carpets and Floorcoverings - UK - March 2012

    • Consumer Report
    • March 2012
    • UK

    “Tomorrow’s flooring retailers will need to be more compelling places to shop, give a better customer experience and create a source of inspiration for people wanting to create the best results for their interiors. We expect to see more design literate sales people and more ...

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  4. Household Paper Products - UK - February 2012

    • Consumer Report
    • February 2012
    • UK

    “While toilet tissue and kitchen towels have enjoyed recent increases in value sales driven by innovation and higher prices, the value of facial tissues market declined in 2011.Facial tissues compete with too many alternatives for blowing/wiping noses, so brands need to ...

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  5. DIY Retailing - UK - February 2012

    • Consumer Report
    • February 2012
    • UK

    “Amid a stagnating DIY market, much of the battle will be to take share from competitors, but there are also opportunities to augment the offer in categories with growth potential, and develop ranges beyond conventional DIY goods. It will be retailers with the ability to invest ...

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  6. Buying for the Home Online - UK - February 2012

    • Consumer Report
    • February 2012
    • UK

    “Online shopping is getting more sophisticated and increasingly convenient. Consumers already expect to be able to find the products they want online, look for information about those products and read impartial reviews to help guide them to their final choice. But for many ...

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  7. Consumers and The Economic Outlook - UK - February 2012

    • Consumer Report
    • February 2012
    • UK

    Mintel's Special Report Series are unique research findings that shed essential light on British attitudes, hopes, fears and desires.

    By providing a comprehensive picture of the UK consumer, Mintel's special reports generally make newsworthy material for the national press, ...

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  8. Cleaning the House - UK - January 2012

    • Consumer Report
    • January 2012
    • UK

    “While the vast majority of people get satisfaction from seeing a clean and tidy home, most don’t want their home to look akin to a show home. Promoting a homely rather than sterile look in advertising is therefore likely to appeal. This could include cleaning brands going ...

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  9. Baby and Nursery Equipment - UK - January 2012

    • Consumer Report
    • January 2012
    • UK

    “Today’s babies can have it all, and more. There is a plethora of goods and manufacturers continue to innovate, with plenty of activity in terms of new styling, new functionality and new equipment. Yet, this is set against a background where one in five shoppers buy most ...

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9 Item(s)