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Europe Market Research

Mintel provide a range of market reports for Europe, across a number of industries and sectors. Available reports can include:

Market Data Reports for Europe

Mintel’s market data reports will provide you with a comprehensive overview of the market size and share in Europe. Market data reports also provide a 5 year forecast for the sector and include data on socio-economic data for Europe.

Consumer Research Reports for Europe

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands operating in Europe. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

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  1. Technology Habits of Generation Z - UK - September 2019

    “Growing up with constant connectivity and universal smartphone use has seen Generation Z integrate digital communication and technology into every aspect of life. Social media platforms and messaging apps dominate smartphone use, while gaming is extremely popular across all devices. With ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    September 2019
    UK
  2. Digital Trends Quarterly - UK - September 2019

    “Despite the fact that simple, quick interactions will be key to maximising the potential of voice out of home, brands can also encourage people to request more information about their products for later review. People are never going to buy a pension or book a holiday through their digital ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    September 2019
    UK
  3. Media Trends Autumn - UK - September 2019

    “The make-up of the video subscription streaming market is to change significantly over the coming years with Disney, Apple, WarnerMedia, NBC and BBC/ITV all poised to introduce new options, while removing their content from the current dominant players. We are, though, likely to see significant ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    September 2019
    UK
  4. Consumers and the Economic Outlook - UK - September 2019

    “It is a confusing time for the British public. The new Government has been unable to agree a Brexit deal with the EU and Parliament has passed legislation obliging the Prime Minister to request a further extension if he cannot get one. Despite this, Boris Johnson has maintained his stance that ...

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    £2,195.00 (Excl.Tax)
    Consumer Report
    August 2019
    UK
  5. Video Games and Consoles - UK - August 2019

    “The video games and console market is estimated to continue its decline in 2019 and much of 2020. However, the launches of the next Xbox and possibly PlayStation towards the end of next year are set to significantly boost the market from that point on. Another growing trend in the industry is ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    August 2019
    UK
  6. Attitudes to Advertising - Ireland - August 2019

    “Irish consumers think that it is important to see more diversity in the actors and models used in advertising. Better visibility of under-represented communities in their advertising will help brands to create more inclusive promotional campaigns that better reflect and enable them to connect ...

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    £1,095.00 (Excl.Tax)
    Consumer Report
    August 2019
    Ireland
  7. Televisions - UK - August 2019

    “Through declining prices and the build-up to major sporting events, take-up of 4K Ultra HD TVs has grown in the last year. This is set to continue as people show desire to upgrade to higher resolution pictures and larger screens As picture resolution improves, it is vital brands offer equally ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    August 2019
    UK
  8. Digital Trends Quarterly - UK - July 2019

    “Although many actors and actresses, sports stars and musicians have huge social media presences, it is YouTubers or vloggers whose social media activity is most likely to be influencing people’s purchase choices. These are people whose living, in many cases, is dependent on amassing enough views, ...

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    £1,995.00 (Excl.Tax)
    Consumer Report
    July 2019
    UK
  9. Online Retailing - Europe - July 2019

    “Online is the growth sector in retailing everywhere. But it has reached strikingly different stages of development around Europe. There’s a North-South Split with Northern Europe much further ahead than Southern Europe. It is tempting to say that the South will follow the North in due course and ...

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    £2,895.00 (Excl.Tax)
    Consumer Report
    July 2019
    Europe
  10. Online Retailing - France - July 2019

    “Although online remains only a small part of total retail sales in France, it continues to grow in double figures each year. Most people now shop online, and it has become an integral part of the buying journey, whether that purchase is ultimately made in-store or online. Many of the large ...

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    £995.00 (Excl.Tax)
    Consumer Report
    July 2019
    France
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