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Europe Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across Europe. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across up to 30-plus nations, offering a 360Ëš view of the business environment in one of the most commercially sophisticated regions of the world.

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No. of reports 1 of 178
  1. Car Purchasing – Germany – 2020

    • Consumer Report
    • April 2020
    • Germany

    Germany will face a very challenging year due to the impact of COVID-19, with depressed sales forcing the car sector to focus on its most promising segments.

    Bettina Krechel, Research Director - German Reports

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  2. Colour Cosmetics – Germany – 2020

    • Consumer Report
    • April 2020
    • Germany

    German consumers want it all for less – less time, effort and money. As women intend to maintain usual spend amidst the COVID-19 outbreak, brands must adapt online.

    Gwen Osserman, Research Analyst - Beauty & Personal Care

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  3. The Ethical Consumer - Germany - 2020

    • Consumer Report
    • April 2020
    • Germany

    Plastic pollution and climate change lead consumers’ concerns. But COVID-19 will change ethical consumers' priorities in the medium term.

    Mainga Hachibiti, Research Analyst - Consumer Lifestyles

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  4. Out-of-home Eating Habits – Germany – 2020

    • Consumer Report
    • April 2020
    • Germany

    German foodservice brands can mitigate the damage caused by COVID-19 by ramping up takeaway options and delivery services.

    Dr. Christina Wessels, Research Analyst – Household & Leisure

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  5. Salty Snacks - Germany - 2020

    • Consumer Report
    • April 2020
    • Germany

    Responding to emotional needs is relevant for salty snacks, especially in times of uncertainty and fear brought on by COVID-19.

    Heidi Lanschützer, Food & Drink Analyst, Germany

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  6. Processed Meat – Germany – 2020

    • Consumer Report
    • March 2020
    • Germany

    The appearance of a third zoonotic coronavirus could see a rise in concerns over meat safety, possibly accelerating the ongoing meat reduction trend.

    Heidi Lanschützer, Food & Drink Analyst, Germany

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  7. Juice & Juice Drinks - Germany – 2020

    • Consumer Report
    • March 2020
    • Germany

    Following a decline in value sales in 2019, the COVID-19 crisis will provide a 6% boost to sales in 2020. Improving its health image will secure longer-term growth.

    Julia Buech, Global Food & Drink Analyst

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  8. Sweet Biscuits – Germany – 2020

    • Consumer Report
    • March 2020
    • Germany

    Create excitement with new flavours, encourage consumption as a more regular treat with healthier options and grow appeal with portable and portionable options.

    Hanna Mansour, Research Analyst – Food & Drink

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  9. Mobile Network Providers – Germany – 2020

    • Consumer Report
    • March 2020
    • Germany

    While Germans will use less mobile internet during the lock-down and COVID-19 is slowing down the roll out of 5G, MNPs can benefit from the increased usage of online communication and media, as even older demographics are expected to keep up their usage in the long run.

    Jan ...

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  10. Marketing to Women – Germany – 2020

    • Consumer Report
    • March 2020
    • Germany

    German women value equality, out-dated gender portrayals in advertising risk offending them. COVID-19 changes their perceptions of advertising in the medium term.

    Mainga Hachibiti, Research Analyst - Consumer Lifestyles

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No. of reports 1 of 178