German consumers want it all for less – less time, effort and money. As women intend to maintain usual spend amidst the COVID-19 outbreak, brands must adapt online.

Gwen Osserman, Research Analyst - Beauty & Personal Care

“The COVID-19 outbreak will slow value decline in 2020, as parents stockpile on essentials in the short-term. Buying behaviours will normalise however, and the category is set to continue on its downward trajectory as birth rates continue to decline and parents streamline their ...

“Price is the dominant purchase factor in the shaving and hair removal category, with this coupled with a more relaxed approach to hair removal contributing to an ongoing decline in value in the sector. However, consumers show interest in added-value propositions, such as ...

“Individual gifts have long been preferred over gift sets in BPC, however rising sustainability concerns could drive the gap further. Indeed consumers are looking for more ethical options when it comes to gifting, highlighting the need for more low/no packaging options. ...

“In 2019 growth slowed for the fourth consecutive year in the online grocery market, as the sector continues to struggle to reach new customers with much of the growth in the market coming from existing users. The start to 2020 has seen growth rapidly accelerate due to the ...

“Women’s haircare continues on a downward trajectory when it comes to value sales, with the styling segment in particular suffering losses. Hair health is paramount to women, impacting haircare behaviours through a reduction in frequency of washing and styling hair. ...