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Europe Market Research

Mintel provide a range of market reports for Europe, across a number of industries and sectors. Available reports can include:

Market Data Reports for Europe

Mintel’s market data reports will provide you with a comprehensive overview of the market size and share in Europe. Market data reports also provide a 5 year forecast for the sector and include data on socio-economic data for Europe.

Consumer Research Reports for Europe

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands operating in Europe. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

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  1. Visitor Attractions - UK - December 2013

    “Multi-user touch tables and touch screens are increasingly being used by attractions to increase engagement now that consumers have become familiar with the concept of manipulating content on a touch screen to zoom in, zoom out or move it around.”

    – Michael Oliver, Senior Leisure and Media Analyst

    Read More
    US $2,552.20 (Excl.Tax)
    Consumer Report
    December 2013
    UK
  2. The Savvy Shopper - UK - December 2013

    “Mobile platforms and tools are already changing the savvy shopping repertoire. Increasing adoption of smartphones and tablets, as well as increased availability of online connectivity, signal a bright future for m-commerce and t-commerce.”

    - Ina Mitskavets, Senior Lifestyles and Consumer Analyst

    Read More
    US $2,552.20 (Excl.Tax)
    Consumer Report
    December 2013
    UK
  3. Dieting Trends - UK - November 2013

    "Clear like-for-like comparisons between diet products and their non-diet alternatives should allow brands to show consumers that there are genuine and tangible differences in the calorie/fat/sugar content, and highlight where these owe to healthier recipes rather than simply smaller portions."

    Read More
    US $2,552.20 (Excl.Tax)
    Consumer Report
    November 2013
    UK
  4. Lifestyles of Young Adults - UK - November 2013

    “The internet has become the main hub of activity for today’s young adults, as over half now prefer to watch TV programmes online, rather than on the TV set. Brands would benefit from heeding this trend and adjusting their marketing mix to incorporate online sources and social media.”

    - Ina ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    November 2013
    UK
  5. Leisure Review - UK - October 2013

    “As arguably the most sociable and certainly the most socially connected digitally, incorporating an element of play when offering deals and discounts can help to engage under-35s and tap into their enjoyment of the search, for example through the use of ‘Gamification’ and encouraging people to ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    October 2013
    UK
  6. TV Service Providers - UK - October 2013

    “Whilst the pay TV sector is in a healthy position, providers will be under greater pressure to stay ahead of subscription-free products and services. Although pay TV providers have so far seen off much of the threat from free-view-view platforms, smart TVs and wireless streaming services will ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    October 2013
    UK
  7. Lifestyles of Dads - UK - October 2013

    “Today’s dads’ involvement in children’s lives will influence the attitudes of the next generation of parents and will shape their views on parenting and family life. Companies and brands play an instrumental role in painting a picture of what it means to be a father in modern Britain, especially ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    October 2013
    UK
  8. Irish Lifestyles - Ireland - September 2013

    In 2013, Ireland is slowly moving away from the economic downturn and consumer confidence is increasing. This report examines the health of both NI and RoI consumers, looking at physical health, financial health and indeed mental health and the factors that have led to the current state of each. ...

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    US $1,400.83 (Excl.Tax)
    Consumer Report
    September 2013
    Ireland
  9. Lifestyles of Mums - UK - September 2013

    “Brands that are responsive to mums’ concerns and aim to grow with their preferences (which are increasingly expressed via social media channels) will be in a stronger position when competing for their consumer loyalty.”

    - Ina Mitskavets, Senior Consumer and Lifestyle Analyst

    Some questions answered ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    September 2013
    UK
  10. Vitamins and Supplements - UK - September 2013

    “Although the market has seen growth in value in 2012 driven by special offers and promotions, people are not experimenting and special offers may be hindering overall growth in the category. Different approaches in special offers, for example bundling discounted vitamins with products in other ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    September 2013
    UK
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