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Europe Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across Europe. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across up to 30-plus nations, offering a 360Ëš view of the business environment in one of the most commercially sophisticated regions of the world.

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No. of reports 1 of 40
  1. Families - UK - January 2020

    • Consumer Report
    • January 2020
    • UK

    “Recent years have seen a transformation in how brands represent families in marketing, with significantly improved representation of Britain’s diverse family types. However, as the UK population becomes ever-more diverse, there remains scope for brands to take a more ...

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  2. Lifestyles of the Over-55s - UK - September 2018

    • Consumer Report
    • September 2018
    • UK

    “Recent years have seen an increase in the inclusion of older demographics in marketing, particularly in the fashion and BPC (Beauty and personal care) markets, but it remains far from standard. As the senior population continues to grow it is crucial for brands to recognise ...

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  3. Lifestyles of Generation Z - UK - August 2018

    • Consumer Report
    • August 2018
    • UK

    "As Generation Z’s friendships have increasingly shifted online it has made it harder for them to switch off from technology, resulting in a culture of “hyper-connectivity” that is arguably having a very real impact on their mental health. From a commercial perspective this ...

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  4. Children's Attitudes towards Saving - UK - July 2018

    • Consumer Report
    • July 2018
    • UK

    “Despite parents’ commitment to save, a decade of low interest rates, regulatory interventions and limited developments in the market has reduced the appeal of child-specific products. The recent rate rise and digital innovations mean there are now plenty of opportunities for ...

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  5. Holiday Car Hire - UK - June 2018

    • Consumer Report
    • June 2018
    • UK

    “Holidaymakers are highly cautious when dealing with car hire companies – many worry about the possibility of hidden/additional costs. However, technological innovation is creating some exciting developments in this mature market, and brands will need to move towards a more ...

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  6. Babies' and Children's Personal Care Products, Nappies and Wipes - UK - February 2018

    • Consumer Report
    • February 2018
    • UK

    “Market decline continues to show the need for brands to differentiate versus own-label. This is easier in some sectors where parents seek specific claims, but mass disposable nappy brands will either need to premiumise further or devolve and compete on price. The overarching ...

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  7. Marketing to the Over-55s - UK - August 2017

    • Consumer Report
    • August 2017
    • UK

    “Age-related stereotypes continue to pervade the advertising landscape, with depictions of the over-55s often perpetuating a model of senior life that is at odds with how most 55+-year-olds see themselves. Campaigns that align their representation of older people more closely ...

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  8. Families - UK - July 2016

    • Consumer Report
    • July 2016
    • UK

    “Over half of all parents believe that families today are not as close as they used to be, reflecting how the pressures of modern life are preventing them from enjoying important quality time with their children. This suggests that campaigns highlighting how products and ...

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  9. Babies' & Children's Personal Care Products - UK - March 2012

    • Consumer Report
    • March 2012
    • UK

    “Children’s wipes (targeted at 3-9-year-olds) are worth only 5% of the total wipes market. Parents are finding more reasons to use wipes on older children, such as on-the-go clean-ups after playtime and eating, and frequency of use is growing the fastest amongst these groups. ...

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  10. Researching and Buying Technology Products - UK - January 2012

    • Consumer Report
    • January 2012
    • UK

    “Personal data is the new currency, and retailers need to consider investing in free wi-fi connections for shoppers in exchange for permission to better understand their customers’ shopping habits and behaviour.”

    – Cecilia Liao, Senior Technology Analyst

    Some questions answered ...

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No. of reports 1 of 40