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Europe Market Research

Mintel provide a range of market reports for Europe, across a number of industries and sectors. Available reports can include:

Market Data Reports for Europe

Mintel’s market data reports will provide you with a comprehensive overview of the market size and share in Europe. Market data reports also provide a 5 year forecast for the sector and include data on socio-economic data for Europe.

Consumer Research Reports for Europe

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands operating in Europe. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

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  1. Magazines - UK - December 2018

    “The backlash against Now’s Stacey Solomon cover highlights a lower acceptance of ‘mean-spirited’ celebrity coverage from magazines, with social media providing an easy way for magazines to be called out. Magazines that cover celebrity news need to be aware of existing in a more socially conscious ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    December 2018
    UK
  2. News Consumption - TV, Print, Online and Social - UK - November 2018

    “Consumers are split in regard to how much they trust social media platforms to make judgements on the trustworthiness of news sources. Until any new regulations are put in place, social networks have to work to reduce the prominence of inaccurate news sources, while reassuring users that ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    November 2018
    UK
  3. Media Trends Autumn - UK - September 2018

    "Across media markets consumers have become very comfortable with the subscription payment model and they show a willingness to sign up to multiple types of subscriptions, with expense the primary barrier to doing so. The video subscription market in particular is set to undergo significant ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    September 2018
    UK
  4. Streaming Media - Ireland - September 2018

    “The value of the media streaming market continues to grow in Ireland, as consumers increasingly prefer to access content via streaming services compared to traditional means. Some consumers, however, would be willing to accept advertising on paid streaming services in return for a discount on ...

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    US $1,400.83 (Excl.Tax)
    Consumer Report
    September 2018
    Ireland
  5. Attitudes towards Video and TV - UK - August 2018

    “Competition within the video subscription streaming market is set to increase considerably over the coming years as major new players, from Apple to YouTube, introduce new services. Many of these services look as if they will be combining TV content with other media formats, including music, ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    August 2018
    UK
  6. Attitudes to Advertising - Ireland - August 2018

    “There remains a high level of advertising avoidance as Irish consumers continue to fast forward through TV adverts when using catch-up and on-demand services, and change channels and browser tabs when adverts start. However, as consumers show a strong preference for advertising that informs them ...

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    US $1,400.83 (Excl.Tax)
    Consumer Report
    August 2018
    Ireland
  7. Regional Newspapers - UK - July 2018

    “Regional/local newspapers continue to struggle within the digital world, with media platforms such as Facebook and Google set up to favour national titles. The Cairncross Review, to be published in early 2019, indicates that there will be far greater government involvement in supporting the ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    July 2018
    UK
  8. Books and e-books - UK - June 2018

    “The excitement of the print revival has died down slightly with print growth stalling in 2017 and 2018. The most intriguing sector of the book market currently is audiobooks; with the format likely to receive a boost from the growing popularity of voice-controlled smart speakers”.

    - Rebecca ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    June 2018
    UK
  9. Digital Advertising - UK - May 2018

    “The digital advertising market is expected to continue its growth despite potential challenges to programmatic services from the GDPR. Indeed, the regulation may serve to actually improve consumer confidence in an industry which is being criticised over the indiscriminate collection of personal ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    May 2018
    UK
  10. Social and Media Networks - UK - May 2018

    “While there is a trend towards cutting down on social media use, more people than ever are using social networks and the vast majority are sharing content. Platforms more popular with younger demographics must strike a balance between maintaining a cool brand image and continuing to cater for ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    April 2018
    UK
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