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Europe Market Research

Mintel provide a range of market reports for Europe, across a number of industries and sectors. Available reports can include:

Market Data Reports for Europe

Mintel’s market data reports will provide you with a comprehensive overview of the market size and share in Europe. Market data reports also provide a 5 year forecast for the sector and include data on socio-economic data for Europe.

Consumer Research Reports for Europe

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands operating in Europe. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

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  1. Children's Media - UK - December 2014

    “Given that there is only a seven percentage point drop between the proportion of children who discover new content through ads and who discover new content through their parents purchasing it for them, it may be more effective for content owners to market directly to parents.”

    Samuel Gee, Senior ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    December 2014
    UK
  2. Cinemas - UK - November 2014

    “Further integrating mobile into the cinema experience presents many opportunities for operators, including improving the efficiency of booking systems, boosting additional purchases and creating targeted marketing campaigns.”
    – Rebecca McGrath, Research Analyst

    This report looks at the following ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    November 2014
    UK
  3. Books and e-books - UK - September 2014

    “In order to solve the problem of men’s lower reading rates a cultural shift is necessary, with books specifically highlighted as a worthy pastime for young boys starting from primary school and continuing onwards into secondary education. This would need to be accomplished through idolised ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    September 2014
    UK
  4. Regional Newspapers - UK - August 2014

    “Ironically, given that it might be expected to be more difficult to find local/regional news for free than it would be to find national news for free, there appears to be more resistance among consumers to paying for local/regional online content than for national content.”
    – Michael Oliver – ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    August 2014
    UK
  5. Consumers and The Economic Outlook - Quarterly Update - UK - July 2014

    “Although people are still more confident than they were in 2013, Mintel’s data suggests that they’re not entirely convinced by the economic revival. Across all three key measures (current situation, impact of the slowdown and how they expect their finances to fare over the next year), sentiment ...

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    US $1,272.90 (Excl.Tax)
    Consumer Report
    July 2014
    UK
  6. Magazines - UK - June 2014

    “Publishers need to address a level of unwillingness among consumers to pay for digital content and still be marketed to, a model that is largely ubiquitous in the print magazine market. Publishers need to make a choice between free, wholly ad-supported digital content, possibly in combination ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    June 2014
    UK
  7. National Newspapers - UK - May 2014

    “For the popular tabloids sector, a more effective strategy than using a full paywall is likely to lie in some kind of ‘freemium’ offering, whereby the basic news content can be accessed for free, but additional features (perhaps breaking sports and celebrity news or specific video content eg of ...

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    US $2,552.20 (Excl.Tax)
    Consumer Report
    May 2014
    UK
  8. Social Networking - Ireland - May 2014

        “With Irish consumers becoming increasingly annoyed with advertising on social networking sites, these platforms could consider introducing a subscription-based advertising-free service akin to Spotify Premium. Such a service would appeal to consumers as it could enhance their site experience ...

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    US $1,400.83 (Excl.Tax)
    Consumer Report
    May 2014
    Ireland
  9. British Lifestyles 2014: The British Dream - UK - April 2014

    "Post-recession consumers will shift some of their focus away from their finances to taking care of their physical health and personal relationships. As recession fatigue sets in, sectors that saw mixed fortunes during the downturn will see higher demand from consumers eager for time out."

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    US $2,808.06 (Excl.Tax)
    Consumer Report
    April 2014
    UK