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Europe Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across Europe. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across up to 30-plus nations, offering a 360Ëš view of the business environment in one of the most commercially sophisticated regions of the world.

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No. of reports 1 of 16
  1. Free-from Foods - UK - December 2017

    • Consumer Report
    • December 2017
    • UK

    “The free-from category’s strong sales growth in recent years now stands vulnerable to the squeeze on household incomes, as 47% of free-from buyers spend less on these products when money is tight. However, opportunities remain for premium and ‘shortcut' products to do well as ...

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  2. European Retail Rankings - December 2017

    • Consumer Report
    • December 2017
    • Europe

    The European Retail Rankings focuses on the leading retailers in Europe and puts them in perspective. This is a report where the numbers are all important, though we also give some background information both by sector and by country. We provide a three-year record of the main ...

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  3. Suncare - UK - December 2017

    • Consumer Report
    • December 2017
    • UK

    “The value increase in the suncare market is thanks to sun protection. Led by frequent usage rather than advances in innovation, shoppers are trading down to more basic sun protection to overcome extra expense. Aftersun remains a small segment with consumers unconvinced by its ...

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  4. Pets - Ireland - December 2017

    • Consumer Report
    • December 2017
    • Ireland

    “Increasing humanisation of pets is seeing Irish owners willing to splash out more on their pets, with year-on-year growth of pet food spending. Three quarters of pet owners see their pets as members of their family, and as such are willing to spend more to cater to their needs.”

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  5. Savings & Retirement Planning - Ireland - November 2017

    • Consumer Report
    • November 2017
    • Ireland

    “With precautionary saving being the leading motivation behind both NI and RoI consumers' saving activity, it is evident that Irish consumers are conscious of the need to prepare for the future. Despite this, there is a clear deficit between awareness of the need to prepare and ...

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  6. Designer Fashion - UK - November 2017

    • Consumer Report
    • November 2017
    • UK

    "The UK designer fashion market has likely benefitted from increased inbound tourism, with an uplift in overseas residents heading to the UK to shop as they look to take advantage of a weak Sterling. The outlook for domestic consumers is more challenging and designer fashion ...

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  7. Beauty Online - UK - October 2017

    • Consumer Report
    • October 2017
    • UK

    “Slow growth is anticipated for the online beauty market as consumers still trust in the physical. Online trust can come through guiding shoppers via clear and helpful navigation, as well as positive ratings from real users. Shoppers are wary of product recommendations from ...

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  8. Milk and Cream - Ireland - September 2017

    • Consumer Report
    • September 2017
    • Ireland

    “Milk production and sales have bounced back in 2017 from the turmoil caused by the end of the milk quotas in 2015. While milk usage among Irish consumers remains high, the potential for Brexit to interrupt milk processing on both sides of the border remains a threat to the ...

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  9. Marketing to the Over-55s - UK - August 2017

    • Consumer Report
    • August 2017
    • UK

    “Age-related stereotypes continue to pervade the advertising landscape, with depictions of the over-55s often perpetuating a model of senior life that is at odds with how most 55+-year-olds see themselves. Campaigns that align their representation of older people more closely ...

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  10. Yogurt and Yogurt Drinks - UK - July 2017

    • Consumer Report
    • July 2017
    • UK

    “Consumer suspicions around artificial sweeteners present a significant barrier to companies looking to reformulation to meet the sugar reduction targets. However, the appeal of less sweet-tasting yogurts offers opportunities to cut sugar without replacing it.”
    – Alice Baker, ...

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No. of reports 1 of 16