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Latin America Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across Latin America. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across more than a dozen nations, offering a 360 degree view of the business environment in one of the fastest-growing regions of the world.

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No. of reports 1 of 26
  1. Skincare - What's Happening in Ingredients and Format Trends - Brazil - October 2019

    • Consumer Report
    • October 2019
    • Brazil

    “Facial and body skincare products have some challenges to overcome in order to attract more and more Brazilian consumers to the category. Few brands develop facial products for sensitive skin, for example, and many products do not seem to be suitable for the main skin types ...

    US $3,995.00 (Excl.Tax)
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  2. Haircare - Shampoo, Conditioner, Treatment and Coloring - Brazil - April 2019

    • Consumer Report
    • April 2019
    • Brazil

    “The haircare products market has been trying to bring innovations to Brazil. Several marketing campaigns and actions demonstrate the importance of the category in the country. However, consumers still seem to be afraid regarding the use of certain products – such as hair ...

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  3. Beauty Retailing - Brazil - November 2018

    • Consumer Report
    • November 2018
    • Brazil

    "Brazil's beauty retailers still perform simple actions to attract consumers to their stores, compared to what has been done in countries such as the US. The competition is getting increasingly fiercer, as pharmacies merge to become stronger and big players in the sector buy ...

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  4. Fragrances - Brazil - November 2018

    • Consumer Report
    • November 2018
    • Brazil

    "The fragrance market in Brazil has had one of the best performances in recent years when it comes to retail sales. The national brands expanded their sales channels and brought new fragrances to the market, which, combined with the Brazilian habit of using perfume, helped ...

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  5. Vitamins and Supplements - Focus on Sports Nutrition - Brazil - September 2018

    • Consumer Report
    • September 2018
    • Brazil

    "Brazil's supplements market goes through a historic moment, with the implementation of a specific legislation for the sector. The new rules should help raise the perception of quality and safety of the products, whose benefits will be scientifically proven. Manufacturers, ...

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  6. Men's Attitudes to BPC - Brazil - May 2018

    • Consumer Report
    • May 2018
    • Brazil

    “The BPC products for men have some challenges to overcome. It’s more common to see men with a beard and mustache nowadays, for example, but most of them still do not use any facial hair product. In addition, barbershops need to find creative ways to attract these consumers, as ...

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  7. Haircare - Shampoo, Conditioner, Treatment and Coloring - Brazil - April 2018

    • Consumer Report
    • April 2018
    • Brazil

    “The Brazilian haircare market is constantly innovating. New trends, such as natural, organic, and vegan products, as well as options for different hair types, such as curly and Afro-textured; new washing techniques, such as no-poo/low-poo; and line extensions, such as ...

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  8. Pharmacy Retailing - Brazil - February 2018

    • Consumer Report
    • February 2018
    • Brazil

    "Brazilian pharmacies face fierce competition. With so many drugstores trying to attract consumers, they will need to adapt to the modern era, offering mobile apps that facilitate the purchasing process and improve the communication with pharmacists, for example. In addition, ...

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  9. Healthy Lifestyles - Brazil - November 2016

    • Consumer Report
    • November 2016
    • Brazil

    “Brazilian attitudes toward health are polarized. While females focus on dieting and weight, males are more likely to exercise. Healthy habits increase with income and with age. However the growing interest in certain health solutions and tools indicates that this scenario ...

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  10. Haircare - Brazil - April 2016

    • Consumer Report
    • April 2016
    • Brazil

    "The market for shampoos and conditioners as well as hairstyling products will continue to face difficulties to grow because of the current economic recession in Brazil. Developing products with new ingredients (such as coconut oil) and taking advantage of certain opportunities (‘

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No. of reports 1 of 26