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Latin America Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across Latin America. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across more than a dozen nations, offering a 360 degree view of the business environment in one of the fastest-growing regions of the world.

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7 Item(s)
  1. Healthy Eating Trends - Brazil - November 2014

    • Consumer Report
    • November 2014
    • Brazil

    “There are opportunities to improve the positioning of healthy products. It could be very broad, if targeted at young people, but it could also serve a niche, such as for diet products. For functional products, it is important to highlight the promised benefits so that ...

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  2. Alimentação Saudável - Tendências - Brasil - Novembro 2014

    • Consumer Report
    • November 2014
    • Brazil

    “Existem oportunidades para se trabalhar mais o posicionamento de um produto saudável. Ele pode ser mais abrangente, se for direcionado para o público jovem, mas também pode ser mais específico, como no caso dos produtos diet. Para os produtos funcionais, é importante comunicar ...

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  3. Bronzeador e Protetor Solar - Brasil - Abril 2014

    • Consumer Report
    • April 2014
    • Brazil

    “O mercado de produtos de proteção solar alcançou R$ 1,9 bilhão em 2013, o que representa um crescimento de 11,5% em comparação a 2012, uma expansão impulsionada, principalmente, pelo segmento de protetores solares. O aumento da renda disponível e a estabilização da economia ...

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  4. Suncare - Brazil - April 2014

    • Consumer Report
    • April 2014
    • Brazil

    “Education about SPF is vital to increase usage – the more confident consumers feel about the right SPF level for their skin the more likely it is for them to use sun protectors. Formulations that dry quickly on the skin and easy-to-apply products are highly appealing to them ...

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  5. Healthy Lifestyles - Brazil - March 2014

    • Consumer Report
    • March 2014
    • Brazil

    “Despite the wide availability of affordable fresh food in the country, Brazilians are increasingly consuming processed low-nutritional food products, skipping meals, and focusing on convenient products. They are making up for bad food habits by exercising more and doing more ...

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  6. Vitamins and Supplements - Brazil - February 2014

    • Consumer Report
    • February 2014
    • Brazil

    “While the VMS market has posted strong historical sales growth, the pace begins to slow to 2018 as economic growth stalls. Brands can focus on creating more targeted products to inspire a higher spend per product and encourage new consumers to the category.”

    – Charlotte Libby, ...

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  7. Vitaminas e Suplementos - Brasil - Fevereiro 2014

    • Consumer Report
    • February 2014
    • Brazil

    "Apesar do mercado de VMS ter apresentado um crescimento bem significativo nos últimos anos, haverá uma desaceleração a partir de 2018 com a queda do crescimento econômico. As marcas podem concentrar-se em criar produtos mais específicos para seus públicos-alvos, a fim de gerar ...

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7 Item(s)