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Latin America Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across Latin America. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across more than a dozen nations, offering a 360Ëš view of the business environment in one of the fastest-growing regions of the world.

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No. of reports 1 of 71
  1. Healthiness & Sustainability - Are Brazilian Consumers Changing their Mindset and Behaviors? - Brazil - December 2019

    • Consumer Report
    • December 2019
    • Brazil

    “Most Brazilians claim to have or to be adopting a healthy lifestyle, largely because their growing health problems force them to make this change. Not only the physical aspect but also emotional wellbeing has become an important part of a healthy lifestyle, as many claim to be ...

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  2. Skincare - What's Happening in Ingredients and Format Trends - Brazil - October 2019

    • Consumer Report
    • October 2019
    • Brazil

    “Facial and body skincare products have some challenges to overcome in order to attract more and more Brazilian consumers to the category. Few brands develop facial products for sensitive skin, for example, and many products do not seem to be suitable for the main skin types ...

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  3. Color Cosmetics - Consumers' Needs that May Drive Innovation - Brazil - September 2019

    • Consumer Report
    • September 2019
    • Brazil

    “Brazil’s makeup market has a few challenges to face. There is still a small number of brands focusing on social inclusion and individuality or developing products aimed at older generations. In addition, products such as eyeliners, blushes, and illuminators are more likely to ...

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  4. Brazilian Lifestyles - Dealing with Uncertainty - Brazil - August 2019

    • Consumer Report
    • July 2019
    • Brazil

    “This year has been full of uncertainties for Brazil. Waiting for significant economic reforms, such as the pension system, which is still under discussion in Congress, companies have postponed investments, delaying the creation of jobs and the gradual recovery of the economy. ...

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  5. Marketing to Young Adults - The Older Gen Z - Exploring Consumer Behaviors - Brazil - June 2019

    • Consumer Report
    • June 2019
    • Brazil

    “Generation Z will become a relevant demographic group in the coming years when it comes to the consumer population. It currently has a great influence on purchase decisions in a number of categories, so it is expected their habits and preferences will increasingly impact the ...

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  6. Color Cosmetics - Brazil - July 2018

    • Consumer Report
    • July 2018
    • Brazil

    “The category of color cosmetics has several opportunities to innovate in Brazil, offering different formats, textures, and claims. In addition, new technologies have changed the market, thus brands have tried to adapt by offering augmented reality apps, developing marketing ...

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  7. Men's Attitudes to BPC - Brazil - May 2018

    • Consumer Report
    • May 2018
    • Brazil

    “The BPC products for men have some challenges to overcome. It’s more common to see men with a beard and mustache nowadays, for example, but most of them still do not use any facial hair product. In addition, barbershops need to find creative ways to attract these consumers, as ...

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  8. Lifestyles of Millennials - Brazil - May 2018

    • Consumer Report
    • May 2018
    • Brazil

    “Millennials have been directly impacted by the economic recession and the high levels of unemployment. On the one hand, this situation drives them to live in their parents’ house for longer and to demonstrate a pessimistic perception about the future of the country’s economy. ...

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  9. Brazilian Lifestyles: Innovating Through the Recession - Brazil - May 2018

    • Consumer Report
    • May 2018
    • Brazil

    “Despite Brazil’s political instability, there is a positive perception about the future of the economy. Brazilians have learned from the economic recession and have created new business models, offering products and services at more affordable prices, and the tendency is that ...

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  10. Marketing to the Middle Classes - Brazil - January 2018

    • Consumer Report
    • January 2018
    • Brazil

    “Even with a slight improvement of the economy, the Brazilian middle class is still cautious toward its spending and consumption habits. These consumers are looking for ways to save money when shopping all kind of items and are also doing at home, in the most economical way, ...

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No. of reports 1 of 71