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Latin America Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across Latin America. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across more than a dozen nations, offering a 360Ëš view of the business environment in one of the fastest-growing regions of the world.

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No. of reports 1 of 32
  1. Healthy Lifestyles - Brazil - November 2016

    • Consumer Report
    • November 2016
    • Brazil

    “Brazilian attitudes toward health are polarized. While females focus on dieting and weight, males are more likely to exercise. Healthy habits increase with income and with age. However the growing interest in certain health solutions and tools indicates that this scenario ...

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  2. Beer - Brazil - July 2016

    • Consumer Report
    • July 2016
    • Brazil

    “Apart from the economic crisis, which affects their pockets, consumers are worried about health issues. Providing more information about responsible drinking as well as nutritional information could be a way to get around such issues. Creating healthier beers might help ...

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  3. The Brazilian Economy - Changes in Saving and Spending Habits - Brazil - July 2016

    • Consumer Report
    • July 2016
    • Brazil

    “The recession, with higher inflation and interest rates, more difficult access to credit, and rising unemployment has made consumers change their spending and saving habits. While consumers look for deals, plan their purchases, and cut back on nonessential items, they are also ...

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  4. Ice Cream - Brazil - June 2016

    • Consumer Report
    • June 2016
    • Brazil

    “Brazilians may have been reducing the consumption of ice cream, but innovations help to maintain the market growth in value. It is possible to boost the products relevance simply filling category gaps, with new formats, flavors etc., and looking for opportunities in other ...

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  5. Sucos de Fruta - Brasil - Junho 2016

    • Consumer Report
    • June 2016
    • Brazil

    “Apesar do alto teor de açúcar, sucos de fruta têm imagem positiva entre os brasileiros: 98% concordam que sucos são melhores para a saúde do que refrigerantes. Há espaço para inovações e as marcas devem promover os benefícios para a saúde para aumentar as vendas.”

    “As empresas ...

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  6. Estilo de Vida dos Brasileiros: Adaptando-se ao Novo Normal - Brasil - Junho 2016

    • Consumer Report
    • June 2016
    • Brazil

    "Diante da recessão econômica e da instabilidade política do Brasil, os consumidores brasileiros tiveram que reduzir gastos, mudando significativamente estilos de vida e hábitos de consumo a partir do ano passado. Por mais que o interesse em economizar dinheiro seja bastante ...

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  7. Fruit Juice - Brazil - June 2016

    • Consumer Report
    • June 2016
    • Brazil

    “Despite high sugar content, fruit juice has a positive image among Brazilians as 98% agree that they are better for their health than CSDs (carbonated soft drinks). There is space for innovation and brands should use health credentials to boost sales.Companies producing ...

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  8. Brazilian Lifestyles 2016: Adapting to the New Normal - Brazil - June 2016

    • Consumer Report
    • June 2016
    • Brazil

    “As Brazil continues to dive deep into a recession and political upheaval, consumers have had to tighten their budgets, making significant changes to their lifestyles and purchasing habits during the last year. While consumer interest in thrift is high, it also holds ...

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  9. Sorvetes - Brasil - Junho 2016

    • Consumer Report
    • June 2016
    • Brazil

    “Brasileiros podem até ter diminuído o consumo de sorvetes, mas inovações de valor agregado ajudam a manter o crescimento do mercado em valor. É possível gerar maior relevância para um produto simplesmente trabalhando brechas do mercado que ainda não estão sendo atendidas, como ...

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  10. Carbonated Soft Drinks - Brazil - May 2016

    • Consumer Report
    • May 2016
    • Brazil

    “There are two main factors affecting the consumption of carbonated soft drinks: the first one is the economic recession; the other is that Brazilian consumers are opting for products they consider to be more healthful. Retaining these consumers is essential, that’s why ...

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No. of reports 1 of 32