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Latin America Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across Latin America. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across more than a dozen nations, offering a 360 degree view of the business environment in one of the fastest-growing regions of the world.

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9 Item(s)
  1. Healthy Eating Trends - Brazil - December 2018

    • Consumer Report
    • December 2018
    • Brazil

    "Brazilians have an interest in adopting and maintaining healthy eating habits, but there are some barriers to overcome, such as the high price of healthy products and the difficulty of identifying and finding these products. Despite that, consumers are willing to pay more for ...

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  2. Meat and Poultry: Processed, Non-processed and Alternatives - Brazil - December 2018

    • Consumer Report
    • December 2018
    • Brazil

    "Brazilian consumers have been more concerned about the quality and the brand of meat they buy, which is a result of the Operation Weak Meat, a police investigation into alleged corruption and tainted beef. As consumers have been more demanding, companies could invest in ...

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  3. Milk and Milk Alternatives - Brazil - November 2018

    • Consumer Report
    • November 2018
    • Brazil

    "The consumption of plant-based drinks in Brazil is still limited, but health concerns should boost the demand for these products. Big brands have been investing in the segment, an indication that in the near future the market of plant-based drinks should be consolidated. The ...

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  4. Cooking Habits - Brazil - October 2018

    • Consumer Report
    • October 2018
    • Brazil

    "Saving money is one of the main motivations for Brazilians to cook at home. As Brazil faces an unfavorable economic scenario, affordable prices may be an important attribute for products. In order to sustain the consumers' interest and preference, however, brands need to offer ...

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  5. Bread and Baked Goods - Brazil - August 2018

    • Consumer Report
    • September 2018
    • Brazil

    “Brazil’s bread and baked goods market has two main challenges: the consumers' health concerns and the high prices that hinder growth in volume. Brands, therefore, could invest in more healthful and higher-value-added options, such as whole-grain products free from gluten and ...

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  6. Ice Cream - Brazil - April 2018

    • Consumer Report
    • April 2018
    • Brazil

    "After years of decline, the ice cream market should grow again in 2018, so brands need to be prepared to meet consumers’ demands, which have changed. In order to do so, brands can invest in unique textures and flavors that add value to products and help improve customer ...

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  7. Salty Snacks - Brazil - March 2018

    • Consumer Report
    • March 2018
    • Brazil

    “Brazil’s salty snacks market has been growing in terms of value, but has been suffering consecutive falls in volume. Companies should adapt to consumers’ demand for healthier products, and at the same time offer more affordable options, especially in times of economic ...

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  8. Snacking Consumption Habits - Brazil - February 2018

    • Consumer Report
    • February 2018
    • Brazil

    “Health issues are a great influencer among consumers, who demand more healthful options both during and between meals. However, due to the fierce competition between different snacks categories, in addition to products that offer health benefits, it is essential to develop ...

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  9. Desserts & Sweets Consumption Habits - Brazil - February 2018

    • Consumer Report
    • February 2018
    • Brazil

    “Despite growing health concerns related to food and drinks consumption, indulgence and flavor are still the most important attributes for the desserts and sweets category. When consuming these products, Brazilians are eager to find a moment of pleasure that improves their mood ...

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9 Item(s)