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Latin America Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across Latin America. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across more than a dozen nations, offering a 360Ëš view of the business environment in one of the fastest-growing regions of the world.

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8 Item(s)
  1. Beauty Retailing - Brazil - November 2018

    • Consumer Report
    • November 2018
    • Brazil

    "Brazil's beauty retailers still perform simple actions to attract consumers to their stores, compared to what has been done in countries such as the US. The competition is getting increasingly fiercer, as pharmacies merge to become stronger and big players in the sector buy ...

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  2. Fragrances - Brazil - November 2018

    • Consumer Report
    • November 2018
    • Brazil

    "The fragrance market in Brazil has had one of the best performances in recent years when it comes to retail sales. The national brands expanded their sales channels and brought new fragrances to the market, which, combined with the Brazilian habit of using perfume, helped ...

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  3. Bodycare - Brazil - September 2018

    • Consumer Report
    • September 2018
    • Brazil

    "Most of Brazilians use body, hand, and foot care products and deodorants only after bathing/showering. There is space, however, for several innovations in these segments. Body masks (similar to face masks), deodorant spray for the whole body and relaxing fragrances are some of ...

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  4. Color Cosmetics - Brazil - July 2018

    • Consumer Report
    • July 2018
    • Brazil

    “The category of color cosmetics has several opportunities to innovate in Brazil, offering different formats, textures, and claims. In addition, new technologies have changed the market, thus brands have tried to adapt by offering augmented reality apps, developing marketing ...

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  5. Men's Attitudes to BPC - Brazil - May 2018

    • Consumer Report
    • May 2018
    • Brazil

    “The BPC products for men have some challenges to overcome. It’s more common to see men with a beard and mustache nowadays, for example, but most of them still do not use any facial hair product. In addition, barbershops need to find creative ways to attract these consumers, as ...

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  6. Haircare - Shampoo, Conditioner, Treatment and Coloring - Brazil - April 2018

    • Consumer Report
    • April 2018
    • Brazil

    “The Brazilian haircare market is constantly innovating. New trends, such as natural, organic, and vegan products, as well as options for different hair types, such as curly and Afro-textured; new washing techniques, such as no-poo/low-poo; and line extensions, such as ...

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  7. Suncare - Brazil - March 2018

    • Consumer Report
    • March 2018
    • Brazil

    “Brazil’s suncare products market has been affected by the economic recession, with two consecutive years (2015 and 2016) of retail sales drop. The expectation is more optimistic for the next years, as sales should resume growth as the country’s economy improves. The market, ...

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  8. Pharmacy Retailing - Brazil - February 2018

    • Consumer Report
    • February 2018
    • Brazil

    "Brazilian pharmacies face fierce competition. With so many drugstores trying to attract consumers, they will need to adapt to the modern era, offering mobile apps that facilitate the purchasing process and improve the communication with pharmacists, for example. In addition, ...

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8 Item(s)