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Latin America Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across Latin America. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across more than a dozen nations, offering a 360 degree view of the business environment in one of the fastest-growing regions of the world.

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No. of reports 1 of 326
  1. Milk and Milk Alternatives: Incl Impact of COVID-19 - Brazil - June 2020

    • Consumer Report
    • June 2020
    • Brazil

    “As milk is an essential item, the category has been suffering less from the negative impacts of the COVID-19 pandemic. On the other hand, milk alternatives, which are generally more expensive, will be more affected by the economic crisis caused by the coronavirus outbreak. In ...

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  2. Facial Skincare: Incl Impact of COVID-19 - Brazil - June 2020

    • Consumer Report
    • June 2020
    • Brazil

    “Facial skincare is a growing category in Brazil, with consumers continuously aware of the importance of taking care of their facial skin. During the COVID-19 pandemic, consumers found in the use of beauty products a way to cope with tension while expanding their self-care ...

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  3. Impact of COVID-19 on Food and Drink - Brazil - June 2020

    • Consumer Report
    • June 2020
    • Brazil

    “The COVID-19 outbreak has greatly impacted the food and drink category. The worsening of economic conditions pushes both the industry and consumers to adapt to the next normal, where consumers are not only constrained by their budgets but are also more critical and informed ...

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  4. Beer: Incl Impact of COVID-19 - Brazil, May 2020

    • Consumer Report
    • May 2020
    • Brazil

    “The COVID-19 pandemic has accelerated two trends that could be observed in the Brazilian beer market before the crisis: the migration from on-premise to at-home consumption and the preference for better quality beers consumed in smaller quantities.”
    – Laura Menegon, Food and ...

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  5. Household Cleaners: Incl Impact of COVID-19 - Brazil - May 2020

    • Consumer Report
    • May 2020
    • Brazil

    “Household cleaning is an essential activity that has been significantly impacted by the COVID-19 pandemic. Brazilians are interested in products that offer high efficiency and practicality when it comes to disinfecting environments. In addition, refillable formats and ...

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  6. Haircare: Incl Impact of COVID-19 - Brazil - April 2020

    • Consumer Report
    • April 2020
    • Brazil

    “The haircare market is one of the most important categories for Brazilian consumers, who have adopted a more natural look. As a consequence, the demand for products that offer not only beauty benefits but also healthy attributes for the hair and scalp grows consistently.In ...

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  7. Ice Cream: Incl Impact of COVID-19 - Brazil - April 2020

    • Consumer Report
    • April 2020
    • Brazil

    "Brazil’s ice cream market should continue to face the challenges imposed by the country’s economic difficulties and the population’s greater health concerns. Brands and companies, however, have the opportunity to overcome these barriers by investing in technologies that make ...

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  8. Snacking Consumption Habits - Brazil - March 2020

    • Consumer Report
    • March 2020
    • Brazil

    “The snack category has been driven to focus on healthy options, whether through legal regulations or consumer demand. It is important, however, to keep in mind that one of its primary functions is to be convenient, thus it is essential to think about formats that offer ...

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  9. Meat and Poultry: Processed, Non-processed and Alternatives - Brazil - April 2020

    • Consumer Report
    • March 2020
    • Brazil

    “Price and health concerns are the main reasons why Brazilian consumers are eating meat or meat alternatives less often. Brands and companies, therefore, need to be creative and find ways of offering affordable options that can be perceived as a treat, and remind consumers ...

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  10. Cheese - Brazil - March 2020

    • Consumer Report
    • February 2020
    • Brazil

    “Brazil’s cheese market, despite its concentration in terms of types and formats consumed, has great potential to grow and expand both in sales and consumption frequency. Brands and companies need to invest in products that can be consumed in different circumstances beyond ...

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No. of reports 1 of 326