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Latin America Market Research

Mintel provide a range of market reports for Latin America, across a number of industries and sectors. Available reports can include:

Market Data Reports for Latin America

Mintel’s market data reports will provide you with a comprehensive overview of the market size and share in Latin America. Market data reports also provide a 5 year forecast for the sector and include data on socio-economic data for Latin America.

Consumer Research Reports for Latin America

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands operating in Latin America. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

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  1. Marketing to Millennials - Brazil - December 2014

    “Convenience, sustainability, and customization are important aspects for Millennials, and the main factors that influence their purchasing decisions. Millennials are used to the convenience offered by online activities, and have developed a need for immediate answers and gratification in all ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    December 2014
    Brazil
  2. Estilo de Vida dos Millennials - Brasil - Dezembro 2014

    “Conveniência, sustentabilidade e customização são aspectos importante para os millennials, estando estes entre os principais fatores que os influenciam suas decisões de compra. Acostumados com a conveniência de atividades online, os millennials desenvolveram um desejo por gratificações e ...

    Read More
    £3,122.80 (Excl.Tax)
    Consumer Report
    December 2014
    Brazil
  3. Shopping Trends - Brazil - November 2014

    “Brazilians seek variety when shopping, and very few stick to one single shopping avenue. They are supported by a very vast network of stores, including more than 80,400 supermarkets/hypermarkets and 505 shopping centers. Online buyers also have extensive choice, with more than 21,000 certified ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    November 2014
    Brazil
  4. Copa do Mundo e Jogos Olímpicos - Atitudes dos Brasileiros em Relação a Grandes Eventos - Brasil - Outubro 2014

    "É provável que os brasileiros nunca mais tenham a oportunidade de vivenciar outra Copa do Mundo e Jogos Olímpicos realizados no Brasil, com um intervalo tão curto entre eles. Estas competições representam uma oportunidade única para o Brasil mostrar sua capacidade de sediar eventos caros e de ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    October 2014
    Brazil
  5. World Cup and Olympic Games - Brazilian Attitudes towards Major Events - Brazil - October 2014

    “People may never witness another World Cup and Olympic/Paralympic Games in Brazil in their lifetime, particularly so close in time to each other. These events represent an unparalleled opportunity for Brazil to show its ability to host such large and expensive events to the world. They must pay ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    October 2014
    Brazil
  6. Hábitos de Gastos do Consumidor - Brasil - Setembro 2014

    “A maioria dos brasileiros interessa-se por preços promocionais, sejam de loja ou de marca. Todavia, as promoções mais customizadas, baseadas em perfil de compra e demografia por exemplo, tendem a priorizar as classes de alta renda. Como referência, cerca de 30% dos consumidores das classes AB ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    September 2014
    Brazil
  7. Consumer Spending Habits - Brazil - September 2014

    “The majority of Brazilians are interested in promotional prices offered by stores and brands. However, customized promotions, based on consumers’ profiles and demographics, for example, tend to be more beneficial to higher socioeconomic groups – about 30% of AB consumers used credit card ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    September 2014
    Brazil
  8. Consumo de Bebidas Fora de Casa - Tendências - Brasil - Junho 2014

    "Apesar da redução do consumo de bebidas alcoólicas fora de casa observada no Brasil nos últimos anos, marcas de bebidas, principalmente de destilados, abrem cada vez mais bares próprios no país. Essa é uma estratégia interessante para incentivar o aumento do consumo e promover lançamentos ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    June 2014
    Brazil
  9. Marketing to the Middle Classes - Brazil - June 2014

    “Middle-class consumers are still the target of leading companies operating in Brazil, who are competing among each other for the chance to significantly increase their sales volume. However, Brazilian middle-class is diverse; subgroups within this socioeconomic group are in different financial ...

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    £3,122.80 (Excl.Tax)
    Consumer Report
    June 2014
    Brazil
  10. Marketing para a Classe Média - Brasil - Junho 2014

    “A proporção de brasileiros pertencentes à classe média é grande e diversificada, o que justifica, em muitos casos, entender as principais diferenças entre os subgrupos C1 e C2.”

    – Sheila Salina, Analista Sênior de Estilo de Vida

    Neste relatório, vamos responder às seguintes questões fundamentais:

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    £3,122.80 (Excl.Tax)
    Consumer Report
    June 2014
    Brazil
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