Latin America Market Research

“A large portion of Brazil’s population doesn’t have access to the internet. Among those who are connected, however, social networks play a very important role. In addition to connecting people with friends and family, social networks are the primary source of information and an entertainment ...

“Apesar de uma grande parcela da população brasileira ainda não ter acesso à internet, dentre aqueles que estão conectados as redes sociais têm um peso muito importante em seu dia a dia. Além de conectá-los com amigos e familiares, são fonte primária de informação para a grande maioria e opção de ...

“The BPC products for men have some challenges to overcome. It’s more common to see men with a beard and mustache nowadays, for example, but most of them still do not use any facial hair product. In addition, barbershops need to find creative ways to attract these consumers, as the majority still ...

“The online sales channels have been evolving in Brazil. Although it’s not so big compared to countries like the United States, the Brazilian e-commerce market is being transformed and consumers have access to all the devices needed to do their online shopping (laptops, smartphones, and tablets). ...

“Os canais de venda online estão se transformando no Brasil. Apesar de ainda não serem tão representativas quanto em países como Estados Unidos, as vendas do comércio eletrônico estão evoluindo e os consumidores têm à disposição diversos dispositivos – como laptops, smartphones e tablets – para ...