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Latin America Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across Latin America. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across more than a dozen nations, offering a 360Ëš view of the business environment in one of the fastest-growing regions of the world.

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No. of reports 1 of 28
  1. Healthy Eating Trends - Brazil - December 2018

    • Consumer Report
    • December 2018
    • Brazil

    "Brazilians have an interest in adopting and maintaining healthy eating habits, but there are some barriers to overcome, such as the high price of healthy products and the difficulty of identifying and finding these products. Despite that, consumers are willing to pay more for ...

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  2. Meat and Poultry: Processed, Non-processed and Alternatives - Brazil - December 2018

    • Consumer Report
    • December 2018
    • Brazil

    "Brazilian consumers have been more concerned about the quality and the brand of meat they buy, which is a result of the Operation Weak Meat, a police investigation into alleged corruption and tainted beef. As consumers have been more demanding, companies could invest in ...

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  3. Beauty Retailing - Brazil - November 2018

    • Consumer Report
    • November 2018
    • Brazil

    "Brazil's beauty retailers still perform simple actions to attract consumers to their stores, compared to what has been done in countries such as the US. The competition is getting increasingly fiercer, as pharmacies merge to become stronger and big players in the sector buy ...

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  4. Milk and Milk Alternatives - Brazil - November 2018

    • Consumer Report
    • November 2018
    • Brazil

    "The consumption of plant-based drinks in Brazil is still limited, but health concerns should boost the demand for these products. Big brands have been investing in the segment, an indication that in the near future the market of plant-based drinks should be consolidated. The ...

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  5. Fragrances - Brazil - November 2018

    • Consumer Report
    • November 2018
    • Brazil

    "The fragrance market in Brazil has had one of the best performances in recent years when it comes to retail sales. The national brands expanded their sales channels and brought new fragrances to the market, which, combined with the Brazilian habit of using perfume, helped ...

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  6. Cooking Habits - Brazil - October 2018

    • Consumer Report
    • October 2018
    • Brazil

    "Saving money is one of the main motivations for Brazilians to cook at home. As Brazil faces an unfavorable economic scenario, affordable prices may be an important attribute for products. In order to sustain the consumers' interest and preference, however, brands need to offer ...

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  7. Vitamins and Supplements - Focus on Sports Nutrition - Brazil - September 2018

    • Consumer Report
    • September 2018
    • Brazil

    "Brazil's supplements market goes through a historic moment, with the implementation of a specific legislation for the sector. The new rules should help raise the perception of quality and safety of the products, whose benefits will be scientifically proven. Manufacturers, ...

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  8. Bodycare - Brazil - September 2018

    • Consumer Report
    • September 2018
    • Brazil

    "Most of Brazilians use body, hand, and foot care products and deodorants only after bathing/showering. There is space, however, for several innovations in these segments. Body masks (similar to face masks), deodorant spray for the whole body and relaxing fragrances are some of ...

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  9. Bread and Baked Goods - Brazil - August 2018

    • Consumer Report
    • September 2018
    • Brazil

    “Brazil’s bread and baked goods market has two main challenges: the consumers' health concerns and the high prices that hinder growth in volume. Brands, therefore, could invest in more healthful and higher-value-added options, such as whole-grain products free from gluten and ...

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  10. Household Cleaning Habits - Brazil - August 2018

    • Consumer Report
    • August 2018
    • Brazil

    “Sustainability is the keyword for the household cleaning products market. Many brands have adopted an eco-friendly approach, either through natural ingredients, chemical-free formulations, or recyclable, reusable, and biodegradable packaging. Changes in consumer behavior, ...

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No. of reports 1 of 28