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North America Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across North America. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across the USA, Canada and Mexico, offering a 360 degree view of the business environment in one of the most commercially important regions of the world.

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No. of reports 11 of 27
  1. Marketing Financial Services to Millennials - US - August 2013

    • Consumer Report
    • August 2013
    • US

    “In some ways the Millennial market is the biggest challenge for marketers in financial services. For one thing, they don’t respond as well to traditional financial marketing strategies, so marketers need to work hard to develop campaigns that are fun and engaging. They are ...

    US $4,395.00 (Excl.Tax)
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  2. Consumer Attitudes toward Marketing Channels in Financial Services - US - August 2013

    • Consumer Report
    • August 2013
    • US

    “Changing demographics, changing technology, and consumers’ increasing demand to be able to access information whenever they want using whatever method they want are driving massive changes in the way financial services companies market their products and services. The most ...

    US $4,395.00 (Excl.Tax)
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  3. Retailer Loyalty Programs - US - August 2013

    • Consumer Report
    • August 2013
    • US

    “While consumers increasingly expect a personalized retailer experience, they are also worried about privacy and the use of their personal information. Transparency in data collection and usage is critical to building trust. Convincing them that data collected by retailers is ...

    US $4,395.00 (Excl.Tax)
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  4. Consumer Attitudes Towards Debt - US - July 2013

    • Consumer Report
    • July 2013
    • US

    “Many financial services providers, such as credit card issuers and home equity loan providers, have traditionally focused their business models on encouraging consumers to spend money. However, a more appropriate model that meets the goals of consumers in these days of ...

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  5. Black Consumers and Financial Services - US - July 2013

    • Consumer Report
    • July 2013
    • US

    “Given the relatively high rate of unemployment and the impact of the housing crisis, many Black consumers have less-than-perfect credit scores and significantly lower net worth than their White counterparts. According to an article in CNNMoney, White Americans have 22 times ...

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  6. Hispanic Consumers and Financial Services - US - July 2013

    • Consumer Report
    • July 2013
    • US

    “Engaging with underbanked Hispanics is not a one-off process. Hispanics who do begin using banking products need to be convinced of their ongoing value in order to stay engaged. In addition, Hispanics who do use some banking products can always be educated about other products ...

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  7. Health Insurance - US - July 2013

    • Consumer Report
    • July 2013
    • US

    “The PPACA will have far-reaching consequences in the way Americans purchase health insurance. While not everybody is enthused about the new options, the best hope for controlling healthcare costs right now is to get as many people as possible to enroll. The most effective way ...

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  8. Vehicle Financing - US - July 2013

    • Consumer Report
    • July 2013
    • US

    “As Americans suffer from upside down mortgage payments and from stagnating wages, there continues to be a large portion of “payment buyers” in the automotive lending sector; these are buyers who care more about their monthly payments than the net expense of the financing. ...

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  9. Canadian Loyalty in Financial Services - US - June 2013

    • Consumer Report
    • June 2013
    • Canada

    “Canada has a mature loyalty market and the vast majority of adults belong to at least one – and usually several – programs. They are somewhat underutilized, however, with most participants rarely, if ever, actually redeeming any rewards. The challenge for program managers is ...

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  10. Canadian Lifestage Marketing in Financial Services - US - May 2013

    • Consumer Report
    • May 2013
    • Canada

    This report is scheduled for future release. More detailed information will be provided during the month of publication. To learn more about this or another Mintel report, contact our UK office on +44 (0)20-7606-6000, or our US office at 312.943.5250. Information is also ...

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No. of reports 11 of 27