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North America Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across North America. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across the USA, Canada and Mexico, offering a 360 degree view of the business environment in one of the most commercially important regions of the world.

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No. of reports 21 of 27
  1. Canadian Home and Auto Insurance - US - May 2013

    • Consumer Report
    • May 2013
    • Canada

    “Many consumers purchase insurance with the assumption that one insurance company is just like another, making it difficult for companies to differentiate themselves. Under these circumstances, price is an important factor in a consumer’s purchase decision, but it is not ...

    US $4,395.00 (Excl.Tax)
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  2. Multicultural Marketing for Financial Services - Canada - April 2013

    • Consumer Report
    • April 2013
    • Canada

    “These demographic groups are a good audience for financial services institutions who can provide additional services that add value. Quality advisory services—whether in person or online—are one significant way to appeal to these groups that place a lot of emphasis on ...

    US $4,395.00 (Excl.Tax)
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  3. Canadian Consumer Payment Preferences - US - April 2013

    • Consumer Report
    • April 2013
    • Canada

    “Mobile payments have been touted as ‘the next great thing’ for several years now, but even with the increased number of options available, adoption rates are still very low. However, as the various players in the industry begin to sort out the legal, technological and ...

    US $4,395.00 (Excl.Tax)
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  4. Consumer Payment Preferences and Behavior - US - March 2013

    • Consumer Report
    • March 2013
    • US

    “Mobile payments have been ‘the next great thing’ for several years now, but with very low adoption rates for even the best-known products, the reality has yet to meet the promise. However, it seems that change is coming, as innovations in the mobile payment space are being ...

    US $4,395.00 (Excl.Tax)
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  5. Consumers and The Economic Outlook - US - February 2013

    • Consumer Report
    • February 2013
    • US

    “Mintel’s data show that consumers are aware that they do not have nearly enough saved for either short-term concerns or for long-term goals such as retirement. In addition, they are not overly optimistic about the housing market, and are not relying on their homes to ...

    US $4,395.00 (Excl.Tax)
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  6. Property and Casualty Insurance - US - February 2013

    • Consumer Report
    • February 2013
    • US

    “In an industry as highly competitive as insurance, price—although important— is not necessarily the only important feature for the customer. What the company brings to the table in the form of customer service and ease of transaction is, for many people, at least as important ...

    US $4,395.00 (Excl.Tax)
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  7. Lifestage Marketing in Financial Services - US - January 2013

    • Consumer Report
    • January 2013
    • US

    There is always a difference among generations in how they think, communicate, and perceive the world. While the recession has forced the generations to have some common goals, there are vast differences in how they expect the financial industry to help them reach those goals. ...

    US $4,395.00 (Excl.Tax)
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No. of reports 21 of 27