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North America Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across North America. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across the USA, Canada and Mexico, offering a 360 degree view of the business environment in one of the most commercially important regions of the world.

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No. of reports 1 of 16
  1. Vitamins, Minerals and Supplements - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “While vitamin sales are robust, there are a few factors that could contribute to a decline in the category. As consumers continue to eat a healthier diet, the need for a separate supplement could be eliminated. Additionally, negative press about the quality and necessity of ...

    US $4,395.00 (Excl.Tax)
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  2. First Aid - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “The first aid market is expected to grow steadily into 2018. To accelerate market growth, companies should focus on the needs of aging consumers, better engage with low-product usage groups like Blacks and Hispanics, and encourage consumers to be more prepared to treat ...

    US $4,395.00 (Excl.Tax)
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  3. Gastrointestinal Remedies - US - November 2013

    • Consumer Report
    • November 2013
    • US

    “Despite the prevalence of gastrointestinal issues, the market of branded gastrointestinal remedies is up against several challenges. Sales of private label brands are eroding national brand sales, and consumers are taking a more proactive approach to their health. Creating a ...

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  4. Sun Protection and Sunless Tanners - US - November 2013

    • Consumer Report
    • November 2013
    • US

    “The sun protection and sunless tanners category is starting to show signs of struggle. There are some specific challenges that need to be addressed. Companies need to better engage with men to educate them around sun protection and grow their usage. Determining ways to ...

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  5. Sugar and Sweeteners - US - September 2013

    • Consumer Report
    • September 2013
    • US

    “Fears about the safety of some sweeteners continue to plague the sugar substitute segment, suggesting that synthetic sweetener brands still have more to do to settle concerns about potential negative side effects. Ads that transparently chronicle the origins of these products, ...

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  6. Eyeglasses and Contact Lenses - US - September 2013

    • Consumer Report
    • September 2013
    • US

    “The market of eyeglasses and contacts is highly competitive, and a few players account for the majority share. Additionally, changes in the way these products are bought and sold will impact the market. Opportunities for innovation exist to help players stand out from the ...

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  7. Obesity - US - August 2013

    • Consumer Report
    • August 2013
    • US

    “Despite consumers’ interest in eating healthier, they also want food that tastes good. While government, food manufacturers, and restaurants try to provide healthier options to Americans, these organizations are up against several challenges, especially regarding how to market ...

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  8. Kids and Dining Out - US - July 2013

    • Consumer Report
    • July 2013
    • US

    “Children are shifting in the way they use restaurants. They are ordering from many different areas of the menus, in part because of parental health concerns as well as a lack of sophisticated options. The meal toy traditionally drew in kids, but children are becoming ...

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  9. Contraceptives - US - July 2013

    • Consumer Report
    • July 2013
    • US

    “Consumers rely on OTC contraceptive products for planned protection from pregnancy and diseases, as well as when they need a backup method of birth control. However, this market has some significant challenges. Contraceptive usage is strongly driven by relationship status, ...

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  10. Analgesics - US - July 2013

    • Consumer Report
    • July 2013
    • US

    “Product recalls from major brands have plagued the market for OTC analgesic remedies, causing consumers to turn to private label brands, external ways to treat pain, and alternative remedies. Brands can consider various new product innovations as well as using social media to ...

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No. of reports 1 of 16