Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

North America Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across North America. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across the USA, Canada and Mexico, offering a 360Ëš view of the business environment in one of the most commercially important regions of the world.

  • tick2Online access

  • tick3Previous editions

  • tick4Multiple formats

No. of reports 21 of 63
  1. Echo Boomers and Finance - US - September 2009

    • Consumer Report
    • September 2009
    • US

    This report looks at this emerging generation, known as Echo Boomers, Gen Y or Millennials, and examines their aspirations, the challenges they face and their unmet needs. Echo Boomers represent the next generational bulge. More numerous than Gen Xers, these children of Baby ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  2. Functional Beverages - US - September 2009

    • Consumer Report
    • September 2009
    • US

    The functional drinks market exhibited hefty growth till the onset of the recession, but showed signs of distress amid ongoing difficult economic environment. Even though the new product activity has remained strong during the recession, most of those products primarily target ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  3. Marketing Health to Men - US - September 2009

    • Consumer Report
    • September 2009
    • US

    Men’s health lags behind that of women, with a series of biological, social and behavioral factors working together to keep men burdened with greater disease rates and lower life expectancy. This report helps to unravel the mysteries of men’s health, and explain why it is ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  4. Attitudes toward Traditional Media Advertising and Promotional Marketing - US - August 2009

    • Consumer Report
    • August 2009
    • US

    The advertising industry is facing one of the most challenging environments in decades. Most forms of traditional media have been forced to re-examine their business models under pressure from the economic recession and the adoption of disruptive technologies. In this report, ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  5. Marketing Beauty to Black Women - US - August 2009

    • Consumer Report
    • August 2009
    • US

    In order to successfully market branded beauty products to African-American women it is important to first understand her concept of beauty and her definition of her own personal beauty in order to connect with her through relevant messaging.

    Beauty is individual to today’s ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  6. Character Merchandising - US - August 2009

    • Consumer Report
    • August 2009
    • US

    The recession has had an extremely detrimental affect on the character merchandising industry, with estimated retail sales of $8.5 billion in 2009, a 28% decline from the level observed in 2007. Given the current climate, it is especially important for character merchandisers ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  7. Functional Foods - US - August 2009

    • Consumer Report
    • August 2009
    • US

    Difficult economic conditions have not substantially slowed the expansion of functional foods. Marketers and retailers continue to introduce new products, and more consumers continue to try them. In order to maintain the momentum, functional foods players will need to continue ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  8. Hispanics and Personal Care - US - August 2009

    • Consumer Report
    • August 2009
    • US

    By tradition, Hispanics take pride in a sharp appearance and view it as means to success. As a result they’ve begun changing the face of the beauty and hair care industries with their unique tastes, impulse buys, and purchasing power.

    A large part of this spending surge is due ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  9. Pester Power - US - July 2009

    • Consumer Report
    • July 2009
    • US

    The ability of kids to influence household purchasing decisions is growing alongside the increasing number of kids in the US, especially young kids, who are more likely than older ones to frequently ask their parents to buy things for them. This report covers a range of ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  10. Hispanics and the Retail Experience - US - July 2009

    • Consumer Report
    • July 2009
    • US

    Nothing could be more exciting to a retailer than to find customers who are spending more money, are not as price sensitive in certain channels, and are telling their friends about where they found the products they bought. Hispanic consumers, with their quickly growing ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
No. of reports 21 of 63