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North America Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across North America. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across the USA, Canada and Mexico, offering a 360Ëš view of the business environment in one of the most commercially important regions of the world.

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No. of reports 41 of 63
  1. The New Latina - US - April 2009

    • Consumer Report
    • April 2009
    • US

    Just as advertisers thought they had a grasp on the Hispanic consumer, a burgeoning segment of its population, Hispanic females are making huge social and economic advancements in the work place and earning more disposable income than ever before. More and more Latinas are ...

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  2. Black Entertainment - US - April 2009

    • Consumer Report
    • April 2009
    • US

    Black consumers spend their leisure time in a variety of ways, some common and some more non-traditional (as do all ethnic groups). They exhibit stronger preferences for a specific set of activities that remains consistent through all age, gender and income segments within the ...

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  3. Patio Living - US - April 2009

    • Consumer Report
    • April 2009
    • US

    This report explores current trends in the outdoor furniture market. It focuses on how the collapse of the housing market and the economic downturn has impacted sales and how retailers and suppliers are adapting to challenging market conditions. The report also:

    • How the “
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  4. Word of Mouth and Viral Marketing - US - April 2009

    • Consumer Report
    • April 2009
    • US

    Consumers are inundated with advertising every day, and as a result, conventional forms of advertising have lost some of their influence. Simply put, the high number of ads seen by most people on a daily basis, combined with a suspicion of advertising and big business, has ...

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  5. Market Re-forecasts: Lifestyles - US - April 2009

    • Consumer Report
    • April 2009
    • US

    Mintel has undertaken some bold initiatives that provide crucial insight into current market conditions and approaches to a range of markets moving forward. Most dramatically, Mintel conducted an exhaustive re-evaluation of consumer market forecasts of our reports.

    What this ...

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  6. Hispanic Finances and Financial Services - US - March 2009

    • Consumer Report
    • March 2009
    • US

    The growing Hispanic population is a diverse group with a varied set of attitudes about money. Hispanics in the U.S. come from such a variety of lifestyles and previous experiences, thus their purchasing behavior differs significantly from that of traditional U.S. consumers and ...

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  7. Auto Shows - US - March 2009

    • Consumer Report
    • March 2009
    • US

    This report explores the auto show market in the U.S. It provides insight into the external and internal factors affecting auto show attendance and trends, and what they mean for future attendance, promotional campaigns and viability of the shows in the selling of new cars.

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  8. Blacks and Premium Brands - US - March 2009

    • Consumer Report
    • March 2009
    • US

    This report provides a framework through which to view the affluent Black consumer from a cultural and generational viewpoint. It touches on several areas of elite Black culture that have an impact on how wealthy African Americans are often misunderstood by mainstream media and ...

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  9. Family Entertainment on a Budget - US - March 2009

    • Consumer Report
    • March 2009
    • US

    Notwithstanding the deep recession, Americans are still spending on family entertainment. Yet they are more judicious and discerning in their spending, increasing it for some entertainment products and services, and decreasing it for others.

    This report explores the family ...

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  10. Charities of Choice - US - March 2009

    • Consumer Report
    • March 2009
    • US

    Reports of reductions in charitable donations by reputable charities have become common, yet historical data indicate that while recession does impact the level of charitable giving, charities are more resilient than one may think. Given the fact that Americans will continue to ...

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No. of reports 41 of 63