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North America Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across North America. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across the USA, Canada and Mexico, offering a 360Ëš view of the business environment in one of the most commercially important regions of the world.

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No. of reports 1 of 150
  1. Esports and Gaming - Canada - March 2020

    • Consumer Report
    • March 2020
    • Canada

    "The video game industry has evolved over the decades from a niche subculture to a mainstream hobby. Along the way, some consumers started to seek out ways to watch others play – whether in official esports tournaments or more casual live streams. And many of these viewers also ...

    US $4,395.00 (Excl.Tax)
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  2. Baseball in America - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "This Report explores consumer interest in and engagement with America’s pastime – baseball. As one of the four major professional sports in the United States, we explore the current state of baseball and what is shaping its future – such as incorporating technology, fantasy ...

    US $4,395.00 (Excl.Tax)
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  3. The Arts and Crafts Consumer - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Factors that are motivating purchase in other categories, like sustainability, wellness and nostalgia, are also relevant to the craft category, which helps keep the market engaging for younger consumers. Adults aged 18-34 are some of the most engaged crafters, with more than ...

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  4. Dedicated Console Gaming - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "2020 is a transition year between console generations, capped off by the releases of the PS5 and Xbox Series X at the end of the year. A volatile market will see huge interest from a dedicated console gaming audience looking for an upgraded (but still familiar) gaming ...

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  5. Sports Media Consumers - Canada - February 2020

    • Consumer Report
    • February 2020
    • Canada

    "There are few categories in the media industry that can elicit as much passion as professional sports. A cursory glance at a cheering crowd or excited sports bar illustrates how important sports are to consumers. And its role in the media is very important since it is one of ...

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  6. PC Gaming: Desktops and Laptops - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "From older casual gamers playing simple card games on their home computers to younger gamers investing in dedicated gaming hardware, the PC gaming audience encompasses a vast array of interests. A lack of brand loyalty, coupled with a desire to optimize the gaming experience, ...

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  7. Gaming Trends: 2020 - US - December, 2019

    • Consumer Report
    • December 2019
    • US

    "Global gaming revenue estimated to reach $152.1 billion by the end of 2019, representing 66% growth from 2015. While only representing a fraction of the market, the US gaming market is growing in tandem with global expectations. In 2019, the US even gained some share on the ...

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  8. Black Consumers' Lifestyles and Entertainment - US - December 2019

    • Consumer Report
    • December 2019
    • US

    "Black consumers spend more time, on average, each day engaged in leisure activities in comparison to all consumers but still experience challenges in maximizing their downtime due to money as well as work, personal and familial responsibilities. Time with family and friends is ...

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  9. Hispanic Lifestyles and Entertainment - US - December 2019

    • Consumer Report
    • December 2019
    • US

    "Overall, the majority of Hispanics are pleased with their current lifestyles. Their level of satisfaction is strongly correlated with how well they get along with friends and family and how much they want them involved in their leisure time. In addition to friends and family, ...

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  10. Movie Theaters - US - December 2019

    • Consumer Report
    • December 2019
    • US

    "The moviegoing audience is stable but continues to be bombarded with increased competition in the entertainment space. Widely available and inexpensive in-home streaming services have lowered consumers’ expectations of what seeing a movie should cost. Investments in ...

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No. of reports 1 of 150