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North America Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across North America. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across the USA, Canada and Mexico, offering a 360Ëš view of the business environment in one of the most commercially important regions of the world.

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No. of reports 1 of 20
  1. Black Baby Boomers - US - November 2009

    • Consumer Report
    • November 2009
    • US

    Black Baby Boomers have long been ignored by marketing messages that are geared to the young in spite of the fact that they represent the largest African American generational segment and currently hold the greatest amount of wealth of all Black generations. They represent a ...

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  2. Young Adult Leisure Trends - US - November 2009

    • Consumer Report
    • November 2009
    • US

    Consumers 18-34 might be considered the core of the leisure market. The young adult demographic, with more leisure time and fewer familial responsibilities, are often opinion leaders and trendsetters who determine the success or failure of new entertainment options. This is ...

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  3. Plus Size Teens and Women - US - November 2009

    • Consumer Report
    • November 2009
    • US

    The US plus size market for teen girls and women is beset by a number of challenges in 2009. Foremost of these is the ongoing recession, which has resulted in less discretionary income and tightening household budgets. However, there are also a number of other problematic ...

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  4. Lifestyles of Baby Boomers - US - October 2009

    • Consumer Report
    • October 2009
    • US

    The two years since the last Mintel report on Baby Boomers, Spending Power of Baby Boomers—U.S., February 2007, have seen dramatic changes in the US economy. Beginning in late 2007 and intensifying in 2008, consumers have been assaulted by the credit crisis, foreclosures, bank ...

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  5. The Social Dynamics of 18-24 Year-old Males - US - September 2009

    • Consumer Report
    • September 2009
    • US

    The 18-24 year-old male demographic is attractive to marketers because of their tendency to be early adopters (and often opinion leaders) of new trends, particularly in technology, fashion, and entertainment. However, these younger consumers are also difficult to reach due to ...

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  6. Private Label Disposable Baby Products - US - September 2009

    • Consumer Report
    • September 2009
    • US

    Consisting of disposable diapers, training pants, wipes, and baby cleansing and care products; Mintel takes a close look at how the private label disposable baby products market is performing against branded products and how the economy has shifted household purchases. The ...

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  7. Consumer Electronics Holiday Shopping - US - September 2009

    • Consumer Report
    • September 2009
    • US

    The focus of this Mintel report is on purchase intent for consumer electronics hardware, electronics software (games, video and music) and communication services (pay-TV, home internet, home landlines and cell phone service). Across all three categories, data sets are presented ...

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  8. Character Merchandising - US - August 2009

    • Consumer Report
    • August 2009
    • US

    The recession has had an extremely detrimental affect on the character merchandising industry, with estimated retail sales of $8.5 billion in 2009, a 28% decline from the level observed in 2007. Given the current climate, it is especially important for character merchandisers ...

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  9. Children's Clothing - US - August 2009

    • Consumer Report
    • August 2009
    • US

    Estimated at $44.1 billion in 2009, the children’s clothing market has faced challenges since 2006 due largely to the unfolding economic crisis. The downturn has compelled families to economize and reduce spending on children’s clothing by limiting replacements, downgrading to ...

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  10. Children's Footwear - US - July 2009

    • Consumer Report
    • July 2009
    • US

    The US children’s footwear market is driven by a range of factors, including the growing child population in America, particularly among younger children, whose feet grow at a rapid pace and necessitate new pairs of shoes multiple times a year; increased spending ...

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No. of reports 1 of 20