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North America Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across North America. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across the USA, Canada and Mexico, offering a 360 degree view of the business environment in one of the most commercially important regions of the world.

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No. of reports 1 of 229
  1. Marketing Financial Services to the Mass Affluent - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “The affluent segment is multilayered, and all of its layers are of interest to the industry. Although the group is financially comfortable, they are not immune from financial concerns. They are, however, willing to use technology to help them manage their money, and financial ...

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  2. Coffee Houses and Donut Shops - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “Coffee houses and donut shops have pushed to become lifestyle brands so they can remain relevant through the day and cater to the changing needs of consumers. With coffee houses and donut shops continually adding food items and diversifying their beverage programs, it is ...

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  3. Black Consumers and Personal Care - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “Black consumers spend a tremendous amount of their discretionary income on looking good, whether we’re talking about apparel, personal care products, or services. The recent recession had little impact on what Black consumers spent in the personal care category. Expenditures ...

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  4. Hispanics and Retail - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “Hispanics are social shoppers. They enjoy shopping and often shop with family and friends. It is therefore not surprising that recommendations from friends and family are the single most influential factor for Hispanic buyers. Though obviously neither friends nor family, ...

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  5. Gum, Mints and Breath Fresheners - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “The vast majority of category participants turn to its offerings for breath freshening, and half of users do so to get a bad taste out of their mouth. This is a strong indication that product marketing would do well to promote the ability of products to meet these primary needs.”

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  6. Streaming Media: Movies and Television - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “While copycat services might ordinarily be seen as lacking in points of differentiation, in the case of streaming video services, the elements of service are so few that each service will end up carrying each feature of its competitors, or fall by the wayside. Alternatively, ...

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  7. Beer - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “Undoubtedly, the biggest competitive threat to beer brands is the likelihood that drinkers will opt for wine or spirits instead of beer. This presents beer brands with a challenge to attract drinkers who may otherwise select a different type of alcohol. Doing so will, in part, ...

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  8. Small Kitchen Appliances - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “To succeed in the marketplace, small kitchen appliances must do more than just save time and effort in the kitchen. Opportunities exist for appliance brands to create new experiences and align with consumer lifestyles. Small kitchen appliances can play an integral role in ...

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  9. Cooking Sauces, Marinades and Dressings - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “While significant percentages of respondents report that healthful product claims can persuade them to choose one brand of cooking sauce, marinade, dry seasoning mix, or dressing over another, they may not always sacrifice flavor for healthfulness, suggesting that BFY brands ...

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  10. Entertainment Venues - US - December 2013

    • Consumer Report
    • December 2013
    • US

    Live Nation and AEG have emerged as the dominant forces in live entertainment by controlling all aspects of the value chain. Yet, ticket prices have increased while ticket sales have remained relatively flat. There are opportunities for new business models to emerge to reduce ...

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No. of reports 1 of 229