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North America Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across North America. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across the USA, Canada and Mexico, offering a 360Ëš view of the business environment in one of the most commercially important regions of the world.

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No. of reports 21 of 139
  1. Car Rentals - US - July 2018

    • Consumer Report
    • July 2018
    • US

    "The car rental industry is a nearly $30 billion industry in the United States, providing rental cars to consumers across the country. Car rental agencies thrive in the travel industry, where they provide vehicles to consumers in places or situations where they may not have ...

    US $4,395.00 (Excl.Tax)
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  2. Hispanics and the Car Purchasing Process - US - July 2018

    • Consumer Report
    • July 2018
    • US

    "Since the majority of Hispanics plan to purchase a car within the next three years, they are constantly gathering information about the vehicles they would like. Most of this research is conducted online and through the recommendations or influence from friends and family. ...

    US $4,395.00 (Excl.Tax)
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  3. Black Consumers and the Car Purchasing Process - US - July 2018

    • Consumer Report
    • July 2018
    • US

    "Buying a car can be a stressful process for Black consumers, because they are singularly focused on ensuring that they negotiate the best deal that maximizes car value within their budget. Gathering as much information as possible on car attributes, performance, and most ...

    US $4,395.00 (Excl.Tax)
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  4. In-car Electronics: Entertainment, Navigation and Audio - Canada - July 2018

    • Consumer Report
    • July 2018
    • Canada

    "As the wave of technological advancement and connectivity has made its way into the automotive industry, it is important to take stock of what role they play in the market. From the perspective of automakers, the value of in-car electronics is in their ability to influence ...

    US $4,395.00 (Excl.Tax)
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  5. Car Purchasing Process - US - June 2018

    • Consumer Report
    • June 2018
    • US

    "The household vehicle is typically the second most expensive purchase consumers make besides a home, and for American consumers it is often a necessary purchase. Consumers have a plethora of options available and must navigate those options to find the best vehicle for their ...

    US $4,395.00 (Excl.Tax)
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  6. Automotive Innovations - US - May 2018

    • Consumer Report
    • May 2018
    • US

    Within the extremely competitive automotive industry, manufacturers are constantly researching, developing, and introducing new automotive innovations that improve safety, connectivity, comfort and convenience for consumers.

    The proliferation of radar-based technology, which ...

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  7. Hybrid and Electric Cars - US - April 2018

    • Consumer Report
    • April 2018
    • US

    "Vehicle fuel economy is a top concern for Americans and their automobiles. Americans have seen gas prices go over $3.50 as recently as 2014, so many remember the pain of filling up a gas tank at those prices. Consumers are also increasingly aware of their environmental impact, ...

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  8. Hybrid and Electric Vehicles - Canada - March 2018

    • Consumer Report
    • March 2018
    • Canada

    The market for hybrid and electric vehicles has seen strong growth over the course of the last several years, with consumer consideration and attitudes pointing to a positive outlook for the future of the category. Fuel economy, economical pricing and government incentives are ...

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  9. Car Sharing and Ride Sharing - US - February 2018

    • Consumer Report
    • February 2018
    • US

    "Car sharing and ride sharing are relatively new mobility solutions that are having a profound impact on how consumers get around. Advances in technology have allowed car sharing and ride sharing services to disrupt established industries ranging from the cab industry to auto ...

    US $4,395.00 (Excl.Tax)
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  10. Perceptions of Auto Brands - Canada - January 2018

    • Consumer Report
    • January 2018
    • Canada

    Brand perceptions for automotive manufacturers are critical to success since consumers are infrequently in the market for a vehicle. Gas mileage, safety ratings, reputation and past experiences are key factors that play a role in shaping consumers’ perceptions of car brands. ...

    US $4,395.00 (Excl.Tax)
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No. of reports 21 of 139