Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

North America Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across North America. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across the USA, Canada and Mexico, offering a 360Ëš view of the business environment in one of the most commercially important regions of the world.

  • tick2Online access

  • tick3Previous editions

  • tick4Multiple formats

No. of reports 41 of 139
  1. Black Consumers and the Car Purchasing Process - US - June 2014

    • Consumer Report
    • June 2014
    • US

    “Encouraging Black consumers to visit a car dealership is the step that can advance the car-buying process toward purchase. Marketers need to form their message to give Black consumers a clear call to action to experience new vehicles in-person. General incentives may work, but ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  2. Motorcycles in US (2014) – Market Sizes

    • Market Data
    • June 2014
    • US
    Motorcycles in US by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2014. This market covers off road bikes, mopeds, scooters small and large motorbikes. It excludes non-motorised two wheelers. Market size is based on ...
    US $491.78 (Excl.Tax)
    Find out more Add to cart
  3. Hispanic Consumers and Auto Service: Maintenance and Repair - US - May 2014

    • Consumer Report
    • May 2014
    • US

    “Hispanic auto repair and maintenance consumers as a whole are a value-oriented and community-focused group. With many Hispanics seeking out mechanics, managers, and sales representatives of Hispanic origin and auto repair facilities that are a part of their community, major ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  4. Vehicle Financing - US - April 2014

    • Consumer Report
    • April 2014
    • US

    “The overall stability in the retail credit markets means vehicle financers have access to cheap credit to lend at competitive rates. As the market for low interest loans has become saturated in the super prime and prime risk tiers, increasingly, financers are looking mostly ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  5. Car Purchasing Process - US - March 2014

    • Consumer Report
    • March 2014
    • US

    “As new and used car sales plateau again, as is expected in the Mintel forecast, auto manufacturers, car dealers, and marketers looking to grow their brands will have no choice but to cannibalize sales from their competitors. This will highlight the importance of effective ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  6. Compact Cars and Crossovers - US - February 2014

    • Consumer Report
    • February 2014
    • US

    “New compact car and crossover intenders include wealthier Baby Boomers and growing Hispanic families. How to cater to this more diverse group of consumers will require creative messaging and new product introductions.”

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  7. Hybrid and Electric Cars - US - January 2014

    • Consumer Report
    • January 2014
    • US

    “With the gap between what consumers are willing to pay and what hybrid and electrics actually cost remaining wide, affordability remains the key issue for this industry.” - Colin Bird - Automotive Analyst

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  8. Motorcycles - US - December 2013

    • Consumer Report
    • December 2013
    • US

    “After suffering a calamitous drop in sales during the recession, motorcycle sales are still in decline. The latest crises hitting the industry are more demographic than macroeconomic, with the motorcycle industry struggling with its dependence on an aging male client base. ”

    – ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  9. Luxury Cars - US - November 2013

    • Consumer Report
    • November 2013
    • US

    “Domestic luxury carmakers Cadillac and Lincoln are attempting to reclaim their former glory. Unfortunately, neither will get very far without the help of Millennial luxury car buyers who, as it stands now, seem more inclined to purchase European luxury makes.”

    – Colin Bird, ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
  10. New Cars - US - October 2013

    • Consumer Report
    • October 2013
    • US

    “For the first time since 1920, cities are growing faster than the suburbs, as Millennials shun their Boomer parents’ way of life for one with more density, fewer miles to travel, and a higher concentration of points-of-interest within walking distance. This demographic shift ...

    US $4,395.00 (Excl.Tax)
    Find out more Add to cart
No. of reports 41 of 139