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North America Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across North America. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across the USA, Canada and Mexico, offering a 360Ëš view of the business environment in one of the most commercially important regions of the world.

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No. of reports 1 of 20
  1. Lifestyles of Baby Boomers - US - December 2011

    • Consumer Report
    • December 2011
    • US

    Economic concerns are the underlying theme of the lifestyle changes made by many of the nation’s Baby Boomers. Since the recession officially ended in 2009, there have been few positive developments regarding the tepid state of U.S. economic growth. With retirement funds ...

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  2. Teens' and Tweens' Beauty Market - US - December 2011

    • Consumer Report
    • December 2011
    • US

    The teen and tween beauty market has always straddled the fence between attracting new users to the category with the hope of forming life-long habits, and providing age-appropriate products. Parents continue to battle the KGOY (kids growing older younger) phenomenon, but young ...

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  3. Family Vacations - US - December 2011

    • Consumer Report
    • December 2011
    • US

    While vacation destinations felt the impact of the recession sharply in 2009, the family vacation market on the whole has shown resilience in 2010 and 2011. For many families stressful economic times appear to have made the emotional benefits of getting away more compelling, ...

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  4. Social Dynamics of 18-24-year-olds - US - November 2011

    • Consumer Report
    • November 2011
    • US

    In many ways the social dynamics of 18-24 year-olds represents the future for marketers. As brands rely more on social media and other online and mobile communication platforms to reach current and potential customers, they increasingly enter the social worlds of young adults ...

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  5. Shopping for Plus Size Teens and Women's Clothing - US - November 2011

    • Consumer Report
    • November 2011
    • US

    Due to the staggering levels of overweight and obese Americans, there is a significant amount of the population requiring sizes larger than what is typically considered standard. As a result, there is strong demand for plus size clothing. However, it is still considered a niche ...

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  6. Marketing to Hispanic Parents - US - November 2011

    • Consumer Report
    • November 2011
    • US

    With swelling growth in both raw numbers and buying power, Hispanics have become a key focus for U.S. marketers in virtually all industries. More than 50 million Hispanics are living in the U.S. today, and by 2015 the Hispanic audience is projected to grow to close to 59 million—

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  7. Baby Boomers Across Seven Categories - US - October 2011

    • Consumer Report
    • October 2011
    • US

    Companies must have a clear understanding of the Baby Boomer demographic in order to market products and serve their needs better. Mintel has compiled information from multiple Oxygen reports and Mintel Inspire to give you a holistic view of today’s Baby Boomer consumer.

    This ...

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  8. Children and Obesity - US - September 2011

    • Consumer Report
    • September 2011
    • US

    Between 1980 and 2008, the rate of childhood obesity in the U.S. has tripled and now stands at nearly 17%, according to the National Health and Nutrition Examination Survey (NHANES). Moreover, many experts believe that child obesity is actually underreported, which has ...

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  9. Shopping for Children's Clothing - US - September 2011

    • Consumer Report
    • September 2011
    • US

    While the impact of the recession on total children’s clothing sales in the U.S. has caused the market to contract somewhat, children’s clothing as a category has proven to be relatively recession resistant. Though experiencing slight declines from 2007-09, the market ...

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  10. Console Gaming - US - August 2011

    • Consumer Report
    • August 2011
    • US

    The performance of the console game market is intrinsically linked to the release of new hardware. Historically, a new generation is released about every five years, with sales rising dramatically in the first two years or so and slowing thereafter. The current generation of ...

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No. of reports 1 of 20