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North America Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across North America. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across the USA, Canada and Mexico, offering a 360Ëš view of the business environment in one of the most commercially important regions of the world.

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No. of reports 1 of 11
  1. Marketing to Black Moms - US - September 2019

    • Consumer Report
    • September 2019
    • US

    "Black moms accept primary responsibility for all aspects of their children’s lives – from household management to their education and entertainment. She is the breadwinner in her home out of necessity, and the sacrifices she makes now drive her to redirect her dreams toward ...

    US $4,395.00 (Excl.Tax)
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  2. Marketing to Hispanic Moms - US - September 2019

    • Consumer Report
    • September 2019
    • US

    "Compared to all US women, Hispanic women are more likely to be moms, making their current impact on household purchasing disproportionately stronger than their population share would indicate. Meanwhile, Hispanic moms are raising almost one in four US children, which means ...

    US $4,395.00 (Excl.Tax)
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  3. Marketing to Millennials - Canada - August 2019

    • Consumer Report
    • August 2019
    • Canada

    "At 25-42, most Millennials have aged out of the stereotypical early 20’s lazy and entitled image that has defined them for so long. Millennials are financially minded and transitioning into adulthood with more than half now responsible for others as spouses and parents. The ...

    US $4,395.00 (Excl.Tax)
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  4. Family Entertainment - US - August 2019

    • Consumer Report
    • August 2019
    • US

    "Parents look to balance screen time with outside play to keep themselves sane and their kids entertained. They are looking to share familiar experiences with their kids in new and interesting ways as the entertainment market gets increasingly more diverse. Entertainment ...

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  5. Teen Trends - US - June 2019

    • Consumer Report
    • June 2019
    • US

    "Although they represent a small share of the population and spending power, teens continue to dictate where the US market is going and how it will look in the future. Parents still have a significant amount of power over teens and their choices, but teens are asserting their ...

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  6. Holiday Travel - US - May 2019

    • Consumer Report
    • May 2019
    • US

    "Seven in 10 Americans travel during the summer or winter holidays. These trips have varied methods and motivations, whether it is a family piling into the car to visit Grandma at Christmas or married retirees taking a long summer vacation to Hawaii. However, travelers’ ...

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  7. Parents' Online Shopping Habits - US - April 2019

    • Consumer Report
    • April 2019
    • US

    "Parents are active online shoppers and their varied needs cause them to shop a variety of items and retailers. However, that doesn’t mean hesitation to buy online is non-existent and some parents require convincing to shop for more than just replacement or restock items and to ...

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  8. Disposable Baby Products - US - April 2019

    • Consumer Report
    • April 2019
    • US

    "The disposable baby products market is estimated to reach $8 billion in total 2019 retail sales, a decline of nearly 1% from 2018. Market struggles can partially be attributed to declining birth rates, parents’ value-driven approach to the category, as well as increased ...

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  9. Activities of Toddlers and Preschoolers - US - March 2019

    • Consumer Report
    • March 2019
    • US

    "The formative toddler and preschool years are crucial for a child’s development. Many parents feel pressured to focus their children’s activities on skill building. Physically active play and reading aloud from books are among the top activities that parents do with their ...

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  10. Families and Technology - US - February 2019

    • Consumer Report
    • February 2019
    • US

    "Mobile devices and digital platforms have significantly impacted the lives of kids, teens, and parents. Parents are divided on whether this impact is a good thing. They worry about people who may present a threat to their kids online and take varying measures to monitor and ...

    US $4,395.00 (Excl.Tax)
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No. of reports 1 of 11