North America Market Research
Mintel provide a range of market reports for North America, across a number of industries and sectors. Available reports can include:
Advertising in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2014. This market covers all TV, radio, printed media and other above the line and below the line promotion of products and ideas directly and indirectly to commerce and consumers. ...Read More
“Movie theaters can embrace the customization trend by tailoring more screenings to specific audiences while still celebrating moviegoing as one of the few shared experiences left in an increasingly fragmented media landscape.”– Dana Spencer, Research Analyst – Lifestyles, Travel and Leisure
Advertising in Canada by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2014. This market covers all TV, radio, printed media and other above the line and below the line promotion of products and ideas directly and indirectly to commerce and ...Read More
“Buying and renting movies online takes less time than buying or renting in-person. Being able to view content on any device at any time also brings greater convenience to the consumer. In spite of these advantages, the transition to digital movies has impacted sales negatively. Consumers are ...
"Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which companies demonstrate a ...
“Social media has become a forum for Black consumers. It is one space where consumers feel as though they can remove their mask and totally be themselves and express themselves, oftentimes without fear of judgment. But, this notion doesn’t extend to brands. Companies are still companies on social ...
“The television ad industry is quietly being reshaped to include superior audience metrics, to provide addressable ads, and to escape from DVR-based fast-forwarding.”
– Billy Hulkower, Senior Analyst, Technology and Media
Some questions answered in this report include: