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North America Market Research

Mintel provide a range of market reports for North America, across a number of industries and sectors. Available reports can include:

Market Data Reports for North America

Mintel’s market data reports will provide you with a comprehensive overview of the market size and share in North America. Market data reports also provide a 5 year forecast for the sector and include data on socio-economic data for North America.

Consumer Research Reports for North America

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands operating in North America. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

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  1. Advertising in US (2014) – Market Sizes

    Advertising in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2014. This market covers all TV, radio, printed media and other above the line and below the line promotion of products and ideas directly and indirectly to commerce and consumers. ...

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    £395.00 (Excl.Tax)
    Market Data
    December 2014
    US
  2. Movie Theaters - US - November 2014

    “Movie theaters can embrace the customization trend by tailoring more screenings to specific audiences while still celebrating moviegoing as one of the few shared experiences left in an increasingly fragmented media landscape.”– Dana Spencer, Research Analyst – Lifestyles, Travel and Leisure

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    £3,435.47 (Excl.Tax)
    Consumer Report
    November 2014
    US
  3. Advertising in Canada (2014) – Market Sizes

    Advertising in Canada by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2014. This market covers all TV, radio, printed media and other above the line and below the line promotion of products and ideas directly and indirectly to commerce and ...

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    £395.00 (Excl.Tax)
    Market Data
    October 2014
    Canada
  4. Movie Sales and Rentals - US - August 2014

    “Buying and renting movies online takes less time than buying or renting in-person. Being able to view content on any device at any time also brings greater convenience to the consumer. In spite of these advantages, the transition to digital movies has impacted sales negatively. Consumers are ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2014
    US
  5. Black Consumers Attitudes toward Advertising - US - July 2014

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which companies demonstrate a ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    July 2014
    US
  6. Black Consumers and Social Media - US - May 2014

    “Social media has become a forum for Black consumers. It is one space where consumers feel as though they can remove their mask and totally be themselves and express themselves, oftentimes without fear of judgment. But, this notion doesn’t extend to brands. Companies are still companies on social ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    May 2014
    US
  7. Television and Online Video Ads - US - April 2014

    “The television ad industry is quietly being reshaped to include superior audience metrics, to provide addressable ads, and to escape from DVR-based fast-forwarding.”

    – Billy Hulkower, Senior Analyst, Technology and Media

    Some questions answered in this report include:

    • Is the DVR really killing ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    April 2014
    US