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North America Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across North America. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across the USA, Canada and Mexico, offering a 360Ëš view of the business environment in one of the most commercially important regions of the world.

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No. of reports 1 of 1917
  1. Hispanics and Shopping for Groceries - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "When shopping for groceries, Hispanics follow a different path compared to the average US consumer. Hispanics’ search for value means they shop at a variety of stores, and traditional supermarkets lose out to mass merchandisers. Convenience and quality are top motivators for ...

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  2. Multicultural Marketing for Financial Services - Canada - January 2020

    • Consumer Report
    • January 2020
    • Canada

    “It is becoming increasingly important to initiate relationships with immigrants in their home countries prior to their landing in Canada to gain a first mover advantage.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This report will cover the following areas:

    • New Canadians ...
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  3. Nail Color and Care - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "To prevent the nail color and care market from further declines, brands in this space must alleviate concerns over chemicals and nail damage. The growing shift in preferences from nail polish to alternatives demonstrates opportunities for growth. Brands that emphasize nail ...

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  4. Personal Audio: Headphones & Speakers - Canada - January 2020

    • Consumer Report
    • January 2020
    • Canada

    "Personal audio is one of the most important accessories in the broader tech market. While central devices like smartphones, tablets and personal computers drive the overall industry, personal audio products are needed to access the growing demand for content – whether it is ...

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  5. Family Vacations - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "Parents of children under the age of 18 in the household want both escape and enrichment from their vacations. Families feel economically secure enough to spend money on vacations, though parents feel their ability to take vacation is constrained by their work schedules. As ...

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  6. Consumers and the Economic Outlook - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "The majority of consumers consider their finances to be healthy, and views of the future seem to be positive as well. Consumers are saving for the future, but are still willing to treat themselves."
    - Jennifer White Boehm, Associate Director - Financial Services & Auto

    This ...

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  7. Aircare - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "Aircare had another year of growth as consumers turn to aircare for reasons beyond functional odor control, presenting new growth and engagement opportunities for brands and retailers to boost the sluggish aircare market. Optimal growth will hinge on brands addressing ...

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  8. Digital Video - Canada - December 2019

    • Consumer Report
    • December 2019
    • Canada

    "Canadians are keen consumers of video entertainment with most using cable/satellite pay TV, as well as on-demand streaming services and free streaming services. Free trials motivate consumers to subscribe to paid video streaming services, but at the same time, they may be ...

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  9. Gaming Trends: 2020 - US - December, 2019

    • Consumer Report
    • December 2019
    • US

    "Global gaming revenue estimated to reach $152.1 billion by the end of 2019, representing 66% growth from 2015. While only representing a fraction of the market, the US gaming market is growing in tandem with global expectations. In 2019, the US even gained some share on the ...

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  10. Pick-Ups - US - December 2019

    • Consumer Report
    • December 2019
    • US

    "Pickup trucks are one of those iconic American vehicles that whether you own one or not, you’re bound to have an opinion on the segment as well as those that buy them. Despite concerted efforts to shed the stereotypes that have followed pickups for years, they persist. Pickup ...

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No. of reports 1 of 1917