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North America Market Research

Mintel's market research reports make sure you always see the bigger picture with country-by-country coverage across North America. Our unrivalled research and analysis lets you compare sales, strategies and consumer behaviour across the USA, Canada and Mexico, offering a 360Ëš view of the business environment in one of the most commercially important regions of the world.

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No. of reports 1 of 168
  1. How Online Shopping for VMS is Evolving for Consumers - US - December 2019

    • Consumer Report
    • December 2019
    • US

    "Most consumers are generally comfortable with online purchasing, and the VMS market is emerging as a strong segment in this space. The VMS category is well-suited for online purchasing, with primarily shelf-stable products that ship easily and lend well to stocking up. Still, ...

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  2. Better for you Eating Trends - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "The vast majority of consumers report eating foods they feel to be healthy at least some of the time, but opinions and attitudes on what a healthy diet is vary greatly. Brands making better-for-you claims need to stay on the pulse of trending diets, yet not lose sight of the ...

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  3. Children and Health - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "Illness is prevalent among children, as 76% of children younger than 12 have been sick in the past year. Their weaker immune system combined with opportunities for interaction and germ spreading makes them especially susceptible to illness. The OTC (over-the-counter) ...

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  4. Health Insurance - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "The vast majority of American consumers have health insurance, but trust in the overall industry is fairly low. Consumers are not given a diverse number of choices, mainly due to the fact that most have health insurance through their employer. A push for transparency is ...

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  5. Vitamins and Minerals - US - September 2019

    • Consumer Report
    • September 2019
    • US

    "The vitamins and minerals market remains steady, with the majority of adults currently taking at least one vitamin or mineral. While younger consumers are driving demand for innovation and personalization, traditional formats and formulations continue to be important to ...

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  6. Sporting Goods Retail - US - August 2019

    • Consumer Report
    • August 2019
    • US

    "People are buying sporting goods. They’re also prioritizing their health to a greater degree, which means more exercising and participation in sports and fitness; this should fuel demand for sporting goods in the future. However, more often than not, people are buying sporting ...

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  7. Digestive Health - US - August 2019

    • Consumer Report
    • August 2019
    • US

    "The digestive health market has exceeded expectations, with US retail sales estimated to reach more than $5.1 billion in 2019. Previously, the category was supported by Rx-to-OTC conversions in the antacid segment, boosting sales dramatically in 2015. Since then, growth had ...

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  8. Approach to Health Management - US - August 2019

    • Consumer Report
    • August 2019
    • US

    "Consumer spending on health-related services and products increased significantly from 2013-18, and a slowdown is nowhere in sight. Health management is universal, with many people placing significant pressure on medical professionals to guide their health and wellbeing ...

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  9. Sports Nutrition - Canada - July 2019

    • Consumer Report
    • July 2019
    • Canada

    "While the sports nutrition industry is ostensibly designed for fitness and athleticism, it has successfully grown to the point of being used by half of consumers today. There is considerable variety of products in this market, which helps it resonate with so many individuals."

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  10. The Natural/Organic Food Shopper - US - July 2019

    • Consumer Report
    • July 2019
    • US

    "While the majority of consumers shop for a combination of mainstream and natural/organic foods and beverages, the segment that exclusively seeks natural and organic remains very small. Interest in organic products continues to resonate with certain demographics, specifically ...

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No. of reports 1 of 168