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North America Market Research

Mintel provide a range of market reports for North America, across a number of industries and sectors. Available reports can include:

Market Data Reports for North America

Mintel’s market data reports will provide you with a comprehensive overview of the market size and share in North America. Market data reports also provide a 5 year forecast for the sector and include data on socio-economic data for North America.

Consumer Research Reports for North America

Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands operating in North America. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.

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  1. Communicating Through Imagery - US - December 2015

    More than 80% of Americans are communicating with others through text, email, or social media. As smartphone and tablet ownership increases, people are more likely to send abbreviated messages and lean on images to indicate tone and provide nuance. Although more than half of US adults have a ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2015
    US
  2. Wearable Technology - US - December 2015

    "In September 2014, Apple announced the launch of its Apple Watch, while Intel announced its partnership to produce smartwatches with Fossil. While the consumer wearable tech market had launched a decade prior with GoPro’s Hero line of cameras, these announcements pushed wearable tech into the ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2015
    US
  3. Staying Informed - How you Get the News - US - December 2015

    "The balance of power in news media has shifted as consumers realize that non-news organizations can add valuable insight and coverage of events. The rise of social media as a news platform has empowered this trend by giving anyone and everyone an opportunity to broadcast opinions, but brands also ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    December 2015
    US
  4. Tablets - US - November 2015

    "Tablet penetration has grown to include more than half of all online adults. Competition for first-time buyers and those seeking an upgrade is heating up, via movement both towards the high-end of the market and the low-end. Both launches come ahead of the winter holiday season, with gifting a ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    November 2015
    US
  5. Mobile Phones - Canada - October 2015

    “The challenge for mobile phone brands in today’s landscape is multi-faceted, with maintaining loyalty key among leading manufacturers in the marketplace, as well as offering entry-level smartphones to under-indexing demographics, such as those over 65.”
    – Andrew Zmijak, Research Analyst, Consumer ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2015
    Canada
  6. Streaming Media: Music - US - October 2015

    "Streaming music services have become a principle means of listening to music, now accounting for roughly one in three hours spent with music. The titans of tech, including Apple, Amazon, and Google compete in this space, yet pure-play services such as Pandora and Spotify continue to perform well, ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2015
    US
  7. Mobile Apps - US - October 2015

    "Mobile applications are becoming an increasingly critical part of consumers’ lives, but the market faces challenges in the form of consumer engagement and monetization. There is more pressure than ever to build intuitive apps that offer seamless experiences across devices and to become smarter ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    October 2015
    US
  8. Digital Trends - US - September 2015

    "With the rapid adoption of smartphones and upgrades to the larger screen sizes of phablets, a host of activity formerly conducted on PCs is now being accomplished on phones instead. In many cases, the loss in penetration in activities on a PC is identical to the gains seen on phones, such as, for ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2015
    US
  9. Gaming Consoles - US - September 2015

    "Content has always been important for video game consoles, as exclusive titles have long defined the legacies of brands like Nintendo. As consoles become increasingly more connected, multifunctional devices, the hardware is increasingly defined by the software and services it offers. Consoles are ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    September 2015
    US
  10. Marketing to Sports Fans - US - August 2015

    "Technology has impacted sports by changing the way fans follow their favorite teams and as digital marketing takes precedence. Modern fans expect to be targeted online and will increasingly expect leagues to offer a seamless experience across various devices and platforms."

    This report looks at ...

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    £3,435.47 (Excl.Tax)
    Consumer Report
    August 2015
    US
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